I want to reveal four marketing secrets that can help you make thousands more profit from your home. And the first one is this…
Purchase Decisions Are Emotional, Not Logical
Think about that. People never buy homes because of logical reasons. If they did, one four bedroom, two bath home would sell just like any other. But they don’t.
They don’t because people discriminate by nature. One home will always appeal to them over another based on their DESIRES.
They buy homes because of the FEELINGS the home gives them. Nearly everyone buys a home thinking of the LIFESTYLE BENEFITS they’ll get by living there.
Lifestyle benefits are the memories of watching your children play in a safe area. While getting a good education at local schools. Where your home is decorated as an extension of your individual personality. Where you enjoy Sunday dinner with the family, and Thanksgiving reunions.
It’s the place where you relax in your favorite hammock on Saturday afternoon. The place where you can hold summer barbecues under the shade of a beautiful Birch tree.
The place where you finally send your children off to college…and eventually off to live a life of their own.
Your house is NOT going to be evaluated as a “house.”
It will be evaluated for its potential to become a HOME.
So it’s important to recognize and appeal to buyer’s EMOTIONS when marketing your home.
Now, the second marketing secret you need to know about marketing your home is this...
Buyers Are Looking For A Bargain
And looking for a bargain is again, subjective. What one person sees as a bargain, another may see as overpriced.
Nevertheless, you need to “position” your home as “priced right” in the market…another reason to do your homework when pricing your home.
If you price your home right, you can promote it as such. Buyers clearly respond to promotions that state “priced to sell,” “a unique bargain at this price,” “act now, won’t last long at this price.”
And getting as many buyers to respond is your goal, right?
The third marketing secret you need to know about is this…
Buyers Are Attracted To Affordability
Affordability appears the same as a “bargain,” but it’s not…
Affordability relates to how inexpensively someone can live in your home…more to do with FINANCING than anything else.
What have you done to make your home affordable? If you’re selling your home without a real estate agent, are you willing to carry back financing on your purchase price? How EASY will you make it for a buyer to buy your home?
And if you use a REALTOR®, they should put together several financing “packages” with a local mortgage lender. This will make the home appear special, and affordable to buyers.
The fourth and final marketing secret you need to know is this…
The Best Way To Motivate A Sale Is To Create URGENCY
Have you ever noticed the dynamics of a bidding war?
Buyers are scrambling like lunatics to put in the highest offer in order to get the home they desire. But what’s really happening is the bidding war takes on a momentum of its own.
In other words, the mere shortage of the home makes people frantically WANT it. People naturally value what’s in short supply…what they cannot readily have. And what more could a seller want than a bidding war on their home!
But did you know that you can create the very same dynamic with YOUR home?
Anytime you want to increase the value of your home, or the overall demand, CREATE A SHORTAGE.
A shortage can be limited time, limited supply, or limited financing. Anytime you create a limit, you motivate people to act.
Very few real estate agents know about this, yet it’s one of the most important elements of successful marketing.
Successful Marketing Of Your Home Requires
A Complete, Systematic Approach
The four marketing secrets I mentioned above are very important. But to motivate a successful sale, you need to employ a systemized approach to marketing your home. There’s no ONE single method that will automatically make your home sell immediately.
Comments(0)