Does Referring to ActiveRain Members Really Work?

Real Estate Broker/Owner with MoonDancer Realty, Dillsboro,NC NC# 218097

Does referring to ActiveRain members really work? Oh yeah, they sure can!

James Hutson C21 and MoonDancerRealty collaberate 

In February of this year, I googled real estate agents in the Stem, NC area. We were working with buyers getting ready to close on their new house in Franklin, NC. They were blissfully happy about the new house. The only thing that kept them from being (thank you Robin Williams) FULL TILT BOZO HAPPY was the unsold house they owned in Stem, NC.

I offered to find them a good listing agent. After googling “real estate agents in Stem, NC” I found 5 agents. First, I looked at their online presence. I weeded out the agents with hard to navigate sites and was left with three agents. All three agents had an association with ActiveRain and I found that to be helpful. Then I called the three agents. I‘m still waiting for a return call from one. Another seemed to resent being “interviewed” for a referral and then there was James Hutson with C21 Hancock Properties in Oxford, NC.

His voice mail has a most delightfully upbeat and professional message. I left a message and he returned the call within 5 minutes. He not only appreciated the referral…he was completely positive he could help our clients. This house had been listed for more than 2 years. Our clients only heard from their agents when it was time to renew or if the agents wanted the price lowered or costly updates made to the house. When I told James I knew communication would be a huge issue with these folks, his prompt response was “no problem”. Part of his business model is keeping in touch with his listing clients on a weekly basis.

Keep in mind, we didn‘t refer an unknown entity to James. We made sure that by the time he introduced himself to our clients he had a great working knowledge of what made them tick. What might have been a cold call became a warm and personal referral. We also gave our clients all the information we had on James as well as our personal impression of him.

James kept his word and our clients loved him. He kept them informed and kept us informed also. The house went under contract a few months ago and because there was a contingent sale there were a few bumps in the road to closing but close it did. Last week our buyers became FULL TILT BOZO happy that a new family was enjoying the house in Stem and they were at long last freed from the obligations of the other house.

Thank you James Hutson for taking care of our clients. You did a great job and I’m so happy to have gotten to know you.

Referring to ActiveRain members can be rewarding for all parties involved, but it’s important to remember you can’t expect good results without giving good information to your new partner. Referrals should never be “just a phone call and a name”.


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Comments (51)

Joy Daniels
Joy Daniels Real Estate Group, Ltd. - Harrisburg, PA

I do check the referrals that come through, but so far none have matched my area. I am looking forward to working with one in the future.  Thanks for your post!

Dec 02, 2011 01:34 AM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Mona, congratulation on the Featured Post and a successful referral. ActiveRain works!

Dec 02, 2011 01:39 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Mona is on top of her game and a good real estate model too

Dec 02, 2011 01:46 AM
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Mona:  Don't know where to start with my congratulations on this one.  Congrats on the Feature.  Congrats on successful transactions.  Congrats on finding your great referral partner.  Congrats on successfully utilizing ActiveRain!  The list could go on and on ...

Testimonials of this kind strengthen and revitalize AR members.  You gave us an early Christmas gift ...


Dec 02, 2011 02:46 AM
Gina Nugent
Donohue RE - Palm Beach, FL
Real Estate Agent - Palm Beach, FL

Research is imperative in this business....well, I guess in any business. Great post!

Dec 02, 2011 03:19 AM
Sandy Acevedo
951-290-8588 - Chino Hills, CA
RE/MAX Masters, Inland Empire Homes for Sale

Hi Mona, great story with agreat happy ending for all. I love those. ""Referrals should never be “just a phone call and a name”. So true!

Dec 02, 2011 04:07 AM
Anthony Daniels
Coldwell Banker - San Francisco, CA
SF Bay Area REO Specialist

Any type of reciprocal networking should yield positive results.

The proof is in the proverbial pudding.

Good post, thanks for sharing it.

Dec 02, 2011 05:31 AM
Melissa Zavala
Broadpoint Properties - Escondido, CA
Broker, Escondido Real Estate, San Diego County

Referrals are very cool; I have gotten a few from other folks on AR (and I have given a few as well).

Dec 02, 2011 06:16 AM
Curt BAse
Bassett, KS

Aloha from Kauai!


Great post, referrals are great and I cannot think of a better way to find quality agents then to look on Active Rain. I am still very new to the site, but it seems you can find contacts in every state/city.


Best of luck!



Dec 02, 2011 07:11 AM
Mimi Foster
Falcon Property Company - Colorado Springs, CO
Voted Colorado Springs Best Realtor

when you were just a baby :)  And PS your hair is darling in that picture

Dec 02, 2011 08:48 AM
Kerrie La Guardia
ActiveRain, Community Manager - Kirkland, WA
Let it Rain!

Mona this is the sweetest music to my ears!!  Great work you two!

Dec 02, 2011 09:07 AM
Mona Gersky
MoonDancer Realty, Dillsboro,NC - Sylva, NC
GRI,IMSD-Taking the mystery out of real estate.

Hi Chuck, I hope you get to deposit a referral check very soon and that your referral experience is as pleasant as ours was!

Cheryl, it was a "golden" opportunity and I'm so glad it happened.  I hope that I can refer other business to James some day but I don't know how many people will be moving to Stem.  I can't imagine giving anyone a referral without providing insight into the client.

Gita, there is nothing worse than referring someone and then finding out they didn't do a good job.

You're welcome Joy.  All we can do is keep our eyes open for those referrals.

Michael, thanks and yes it does work!

Thank you Richie.

Merry Christmas Gene!  I like the profile photo...

Hi Gina, no one wants to go into a relationship completely blind so we always try to do the research.



Dec 02, 2011 02:25 PM
Mona Gersky
MoonDancer Realty, Dillsboro,NC - Sylva, NC
GRI,IMSD-Taking the mystery out of real estate.

Hi Sandy...there are many times we limit the amount of referral we are willing to pay out if someone just picks up the phone and gives us a name without any kind of information.

Anthony...proverbial pudding?  I like the phrase.

Hi Melissa, this one was definitely very cool.

Best of luck to you too Cory.  There are so many ways to search for good referral agents.

Thanks Mimi, I'm blushing brilliantly lol.  I guarantee you the hair was a different color when I got the troll.  I'm fortunate to have naturally curly albeit extremely premature greying hair hahahahaha

Hi Kerrie, I like this tune too.  Thanks so much for reading and commenting.

Dec 02, 2011 02:32 PM
Jeremy Wrenn
Winslow Homes - Youngsville, NC
VP of Finance, Winslow Homes

Mona, that's not far from where I am, about 45 minutes or so.  Glad ActiveRain helped you, your clients, and James all at once!

Dec 02, 2011 04:25 PM
Mona Gersky
MoonDancer Realty, Dillsboro,NC - Sylva, NC
GRI,IMSD-Taking the mystery out of real estate.

Hi Jeremy, do you know James? If not, you ought to make sure he has your number!  I'm going to email him a link to this post and he'll get to see your sunglassy smiley face!

Dec 03, 2011 12:29 AM
Rebecca Gaujot, Realtor®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Mona, Active Rain is the place to blog...benefits are wonderful as one can see by this post.

Dec 03, 2011 05:00 PM
Jeremy Wrenn
Winslow Homes - Youngsville, NC
VP of Finance, Winslow Homes

Mona, I don't know him, but I will reach out to contact him.  Thanks!

Dec 05, 2011 02:49 AM
Mona Gersky
MoonDancer Realty, Dillsboro,NC - Sylva, NC
GRI,IMSD-Taking the mystery out of real estate.

Hi Rebecca, very cute photo.  Yes, this was my first chance at a referral and I'm so glad it turned out.

Hello Jeremy, thanks. You should.  He seems like a good hearted and genuine networker.

Dec 05, 2011 11:47 AM
Mike Young, covering the USA - Las Vegas, NV
FHA 203k Consultant 916-758-1809

This is very good stuff Mona, I am a big believer in referrals. Thanks

Jun 30, 2012 12:31 PM
Mona Gersky
MoonDancer Realty, Dillsboro,NC - Sylva, NC
GRI,IMSD-Taking the mystery out of real estate.

Mike, you and me both!

Jun 30, 2012 12:50 PM