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3-Day Rule

Reblogger Brian England
Real Estate Agent with Ambrose Realty Management LLC SA634540000

I really like this blog that was shared with us by Sam Thompson, so I figured others would as well.  I like the idea of the 3 Day Rule and believe it can be a very effective approach.  Thanks for sharing this with us Sam!!!

Original content by Sam Thompson

The 3-Day Rule!  

There is a standard that sales people use in sales that if we all followed, our business would be soaring.  It's called the 3-day rule and here is how it works.  When you talk to a prospect, always take the time to get to know them and give them some information.  Then, try to schedule some time to build rapport and get to know them better and if all goes well, continue to work with them and keep working on finding them their dream house, etc.

Always ask for their contact numbers and email addresses and follow this rule if you have not heard from them in 3 days, call them and have some news for them to keep them excited!  In case you get their voice mail, here's a way to do this to really increase your chances...  

"Hey John, I have some great news!  Call me as soon as you get this message so I can tell you what I found out today!"  

This sparks their curiosity and should get you a call and when they do, have some news to tell them about like a new house you found them, the lower interest rates, etc.

If you are in the Carolinas, you can mention about our "Purchase Power" program that that we are promoting for paying most of the closing costs! (Let me know if you want a flyer on this!)  

Many will not or might not call back with a message like this...  

"Hey John, I hadn't heard from you and wondered if you were still interested in the house on Green Street..."  

Also, I've heard that 60% of sales occurs on or after the 6th call so don't give up too easily.  Get creative with your prospects so you can show them how good you are.

Hope these ideas helps your business soon.

Janis Borgueta
Newburgh, NY
Retired RE Salesperson

I agree with the concept. the more that we reach out to people the better. We do need to be disciplined to make sure that we are consistent with the follow through on all of this as when we don't hear back or clients don't take calls, we move on too quickly.

Dec 02, 2011 02:49 PM