What is your email address saying about you?

By
Services for Real Estate Pros with my PC Techs | seenBEST Web Design

What does your email address say about you? Probably a lot more than you think. And it is talking a lot more frequently than you'd imagine: every time you send an email, hand out a business card with your email address printed on it, or communicate the address to another person, Your email address can be a powerful opportunity to create a good first impression and reflect your real estate company branding and image.

Not all email addresses are created equal. A professional email address should use your name as the username and your company name as the domain name. Just as a professionally designed website will keep visitors on your site and encourage them to take the action you desire, a professionally designed email, including the address, will make people want to open your email. Both website design and email design are critical to the success of small businesses in today’s digital world.

Free email accounts such as Yahoo, Hotmail, and AOL are not considered business professional, and you should avoid using them whenever possible. Why would you want to give Yahoo free advertising when you can advertise your own company instead?!

Read more about the benefits of professional email address design, from the username to the domain name, on my sister blog Website Design Phoenix.

You can also contact me via email: andre@seenbest-web-design.com

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Wallace S. Gibson, CPM 12/03/2011 12:35 PM
  2. Kate Elim 12/03/2011 01:21 PM
  3. Charita Cadenhead 12/03/2011 11:24 PM
Topic:
Real Estate Sales and Marketing
Tags:
advertising
domain
email address
username

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Ambassador
896,135
Larry Bettag
Cherry Creek Mortgage Illinois Residential Mortgage License LMB #0005759 Cherry Creek Mortgage NMLS #: 3001 - Saint Charles, IL
Vice-President of National Production

I never use the AOL or Yahoo, GMail or others.  I just stick with something that shows that I'm a part of something bigger!

Dec 03, 2011 12:29 PM #2
Rainmaker
1,251,559
Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA
LandlordWhisperer

I totally DISAGREE.  I have had the SAME AOL * YAHOO * HOTMAIL * GMAIL addresses for years!  Repeat business can find me.  I do utilize different ones according to priority and my BUSINESS goes to my AOL and lesser notifications go to the others....AOL allows for me to find prior communications AND again, easy to remember!

Dec 03, 2011 12:34 PM #3
Rainmaker
507,828
Jerry Murphy, CRS, SRES
Long Realty West Valley - Anthem, AZ
Anthem, Phoenix, and Scottsdale AZ Real Estate

I would say as long as the e-mail address is not offensive you should be okay.  Although I DO prefer to use my e-mail address with my company name, jwmurphy@longrealty.com  It's just a personal preference.  Best of luck to you Andre.

Dec 03, 2011 12:43 PM #4
Rainmaker
410,012
Karen Winters, Berkshire Hathaway HomeServices KoenigRubloff
Berkshire Hathaway HomeServices Koenig Rubloff Realty Group - Chicago, IL - Chicago, IL
Chicago, IL

I also use the free email services in combination with the one from my company.  The nature of what the other party wants to communicate with me about determines which email address they will receive.  It helps me filter formal business communications from those that are industry-related but pertaining to a transaction or client. 

 

Dec 03, 2011 01:00 PM #5
Ambassador
534,599
Kate Elim
Dockside Realty - Spotsylvania, VA
Realtor 540-226-1964, Selling Homes & Land a

Hi Andre...Don't Agree!  When I was first with RE/MAX I used that as my address but than switched to Gmail. The number of emails I received from potential clients did not diminish at all. I could use my domain name but I have four and have been very happy with Gmail. 

If someone thinks having a Gmail account makes me less than a professional I doubt it would make any difference to me.  I believe most people base their impression on whether they want to work with me on many other factors.

Kate

Dec 03, 2011 01:12 PM #6
Rainer
355,890
Nina Rogoff
RE/MAX Executive Realty - Medfield, MA
Sells Real Estate!

Hi, Andre...here's why I disagree. When I started in real estate, I was with Century 21. The day I left that company, they shut off my email account. I was not able to access any of the emails and of course, they were no longer forwarded to any other account I had.

After that, I switched to a rocketmail.com account (a derivative of yahoo.com). I have been with 2 other companies since the first and would have had this problem each time. My address is ninarogoff@rocketmail.com I think the only thing better would be what Corrine Guest (#1) suggested, for example: nina@ninarogoff.com

 

Dec 03, 2011 01:29 PM #7
Rainer
304,441
Ken Brandon
Coldwell Banker Sea Coast Advantage (Jacksonville, NC) - Jacksonville, NC
Camp Lejeune, Jacksonville, NC

I prefer my email address to be through one of my domains for a couple of reasons: One it is permanent...it doesn't matter if I use yahoo or gmail or whatever as my email server, I can point my permanent email address to any of them and it never changes for consistency and branding purposes. Secondly, it sounds professional. I would have a problem taking seriously "realtorgirl74@yahoo .com" but that's just me.

Dec 03, 2011 01:39 PM #8
Rainmaker
2,951,837
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Andre - Thank you for sharing detailed quality information on what is your email address saying about you.

Dec 03, 2011 03:33 PM #9
Ambassador
768,333
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

Andre I too, do not agree and have "Clicked" this post and reblogged it.

Dec 03, 2011 11:16 PM #10
Rainmaker
1,977,797
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

If your address was countrytwentytwo@juno.com the buyer, seller that is tech savvy, spent some time on line could think dinosaur. Like you if you think altavista is the big banana and google, bing, you tube are the new kids, upstarts on the block just getting underway. Perception is everything. If you keep changing the email address just like always making changes to your blog post header, etc then the building of an image is set back, confusion can happen. Building a continuous brand so when it does come time to list or buy, your name is tattooed, branded in the frontal lobe of that seller, purchaser as the only one to call, email, text, smoke signal, go visit in person.

Dec 03, 2011 11:44 PM #11
Rainer
334,224
Paul Gapski
Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA
619-504-8999,#1 Resource SD Relo
 

thank you very much for the informative and interesting post. I get so much out of the active rain network.

Mar 11, 2012 05:01 AM #12
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