In the 1989 economic downturn, McDonald’s decreased marketing expenses and saw a 28% decline in sales. Pizza Hut and Taco Bell increased advertising expenditures and saw sales increases of 61% and 40%, respectively. Our interview this issue is with David Pearson, president of David Pearson Associates, a Coral Gables, FL-based public relations firm specializing in resort and upscale residential development, and a proponent of increased marketing efforts in down cycles. (Read more . . . )
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Royal Star Realty Inc Brokerage - Brampton, ON
Yes Judith, its good reminder for us. Its an important aspect of marketing. You get noticed when others are not active.
Dec 04, 2011 02:05 AM
RE/MAX Checkmate - Johnson City, TN
CRS, GRI, PMN - Northeast Tennessee 423-677-6677
This is not a time to skimp in our marketing efforts. We need to learn from the lessons of the past. Nice reminder.
Dec 04, 2011 02:12 AM
Real Estate Kailua Kona, Hawaii - Kailua-Kona, HI
Real Estate Kailua Kona Hawaii
Judith, you must always keep you name out there or you will be forgotten. Most agents have stopped adverstising during these difficult times. However the agents who have continued to adverstise seem to have increased market share.
Dec 04, 2011 02:13 AM
The Celtic Connection Realty - Queen Creek, AZ
EXPERIENCE & INTEGRITY - WE TAKE THE HIGH ROAD
Yes, it is scary to spend advertising dollars in a down market, but not spending is worse...no clients.
Dec 04, 2011 02:15 AM
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133
Good morning Judith. A great post with very interesting underpinnings. I love the picture of your dogs as well. Have a great and productive week.
Dec 04, 2011 02:45 AM
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