"Video killed the radio star.
Video killed the radio star.
In my mind and in my car,
we can't rewind we've gone too far."
There is a line in that song that says, "You'll be the last one."
There is also a line in that song that says, "You'll be the first one."
In case nobody's told you this - video is the #1 way to improve your SEO rankings. Video is the most searchable item in all the search engines. They look for videos first, pictures second, and words last.
Many realtors are beginning to toy with video - but they are not willing to spend the dollars to have a professional video shot. Big Mistake. Home made videos can hurt you more than help you if they are done wrong.
Interesting Video in Real Estate Stats:
- Only 1% of agents are using video currently in their listing marketing efforts.
- 73% of sellers said that they would be more inclined to list their home with an agent who DID use video to market their listings.
- 82% of Internet users view videos while surfing the net.
- Of those who do view videos online, 39.4% were viewing YouTube videos.
You need to get ahead of the curve and start utilizing video in your real estate marketing efforts…and listing videos are not all you need to worry about.
A personalized video bio (hey - let's call them Vio's!) can welcome people to your site and draw them in by creating a trust and face-to-face bond as if they already know you.
Here is a great example:
Great video Ruby!
So, what is is going to be - are you going to be one of the first, or one of the last to use video?
Don’t know where to start?
A good place to start is to work with a real professional.
We recommend Alex Ferguson in Cary - Epic Realm Productions. For a very modest price (that means excellent, affordable - go do it!) he will get you a 30 and 60 second video you can use everywhere to drive traffic and increase listings.
Also, on a giving note - Epic Realm shoots one free video per month for non-profits. So if you work with or know of a local charity who could benefit from this service - please refer them today and spread the good news!
For over 200 articles all about helping realtors - visit http://www.supportncrealestateagents.com/
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