Special offer

Week 49 - You oughta be in pictures

By
Services for Real Estate Pros with The Prescott Group

 


Tricia and I went to a marketing seminar today and listened to a speaker talk about using video to market real estate listings.

He showed us a couple of examples.  One of the example videos was really bad and the other was really professional on a really expensive house.

Neither of these approaches really work that well for the "middle third" of the agent population, so how does the average agent get started with video marketing?

There are 3 simple steps to start making video work for your real estate marketing:

1) Create your own video channel on You Tube
This can be done relatively easily. All you need is a gmail account, a couple hours of creative time, and a little bit of patience.  Once the channel is set up, then you can upload the videos.
Here is a "How To" link on the YouTube Help channel http://www.youtube.com/youtubehelp

2) Get a simple hand held Video Camera
You might already have a good camera on your iphone or your droid that would work, but if you don't have a smart phone with video there are many simple camcorder options starting at $30.  Start inexpensively and experiment. http://www.staples.com/Camcorders/

3) Shoot a 2-3 minute guided tour of a listing
The easiest way to get started is just to start with a guided tour of one of your listings.  You know the business. You know the property. You know the terminology,  Just walk through your listing and remember that the viewer has never seen the house before so you need to describe it to them in words, pictures, and emotion in less than 3 minutes. (this may require a couple takes)

If all else fails, give us a call. we can help you set up your channel and put you in touch with a videographer who can do one for you for about $300.

We always appreciate you thoughts and feed back, so please let us know what you think!