According to articles in the Orlando Sentinel and USA Today, newspapers around the country are reporting more declines in their circulation for both daily and Sunday readership. The Miami Herald down 7.7%, the Orlando Sentinel down 0.4%, Wall Street Journal down 1.53%, and the New York Times down 4.5% compared to last year's statistics.
One thing that they don't tell you in these statistics (something I still don't quite understand) is that many of the local papers will give you a free daily subscription if you buy a Sunday subscription. I have gotten the Sunday Orlando Sentinel delivered to my house for about 15 years now. About 5 years ago they started delivering the Friday and Saturday papers for free without explanation. Now they deliver to me 7 days a week without explanation and just bill me for Sunday. And they don't just deliver to me, they deliver to everyone in my neighborhood that subscribes to the Sunday edition. It must cost a fortune to pay to print and deliver those newspapers. I guess it helps to boost their circulation numbers. Otherwise their daily subscriptions might be near zero, I am guessing.
Interesting statistics since these newspapers (especially the local ones) are constantly trying to get Realtors and FSBOs to advertise their properties for sale in them. I have found tenants for a few properties in the last few years as a result of newspaper ads, but I honestly cannot remember the last time that I sold something through a newspaper ad. And the cost of a newspaper ad is outrageous when compared to online ads. Is anyone else getting in regular response to newspaper print classifieds? I wonder.
Copyright © 2007. Sand Dollar Realty Group, Inc. All rights reserved.
Rob Arnold, ABR, CPL, GRI, Full service and investor friendly Realtor, Managing real estate broker, Licensed mortgage broker, Notary Public