Because they're the people that's going to be buying, we need to know how to market to the next generation.
Social networking sites, blogs, online videos and virtual communities are some things realtors should consider looking at. This generation uses technology, so we have to use technology for prospecting and networking.
Real Estate Technology Expert Saul Klein of E-Pro has some suggestions:
You may need to go virtual, creating virtual worlds where residents appear as a 3-d character (known as an Avatar). He mentions SecondLife and There.com for these virtual economies. Klein also suggests sites like MySpace and Facebook to show off your listings and educate buyers about real estate.
How about giving them a USB flash drive instead of a magnet?!
Or deliver new property listings in real-time through instant-messaging and text-messaging?
If the buyers coming up do things in a different way, we'll have to know how to communicate to them.