Market Yourself to the Younger Generation

By
Real Estate Agent with RE/MAX Advantage

Because they're the people that's going to be buying, we need to know how to market to the next generation.

Social networking sites, blogs, online videos and virtual communities are some things realtors should consider looking at. This generation uses technology, so we have to use technology for prospecting and networking.

Real Estate Technology Expert Saul Klein of E-Pro has some suggestions:

You may need to go virtual, creating virtual worlds where residents appear as a 3-d character (known as an Avatar). He mentions SecondLife and There.com for these virtual economies. Klein also suggests sites like MySpace and Facebook to show off your listings and educate buyers about real estate.

How about giving them a USB flash drive instead of a magnet?!

Or deliver new property listings in real-time through instant-messaging and text-messaging?

If the buyers coming up do things in a different way, we'll have to know how to communicate to them.

Posted by

 

Steve Prewitt
RE/MAX Advantage Realty, Inc.
ABR- Accredited Buyer's Representative
CDRS- Certified Distressed Resolution Specialist
CIAS- Certified Investor Agent Specialist
CLHMS- Certified Luxury Home Marketing Specialist
Cell 719-439-0241│ Office 719-388-8444 │Fax 719-388-9222
www.SellingTheSprings.comwww.ColoradoSpringsRealEstatePage.com
Click Here to receive a FREE Market Snapshot to know what is active and sold in your neighborhood!

 

Comments (11)

Joe Zapata
Keller Williams Realty Media World - Burbank, CA
Your Burbank Real Estate Expert
Steve - Thanks for the great ideas.  The only one I would not like is the text messaging or IM.  Most people will tend to get irritated if you text or IM them things non-relivant to what they are currently doing.  I recently started getting text solicitaions and was VERY aggrivated at it.  Especially when people could end up paying for the text message they recieve.
Nov 06, 2007 04:21 AM
Steve Prewitt
RE/MAX Advantage - Colorado Springs, CO
Colorado Springs Real Estate
Good point! I assume I would have to ask permission first from the buyer to use up their phone's text messaging allowances.
Nov 06, 2007 04:24 AM
Dave Cheatham
INC Financial - Bartlett, IL
Steve, you are right on with these ideas.  We need to be outside the box and hit the niche group with what they do already.
Nov 06, 2007 04:28 AM
Gary Bland
Century 21 All Islands - Lahaina, HI
Aloha Steve,  These are the things I am looking at right now to keep up with changes. Thanks
Nov 06, 2007 04:31 AM
Vicky Poe
Good Ole Rocky Top - Crossville, TN
Realtor/ Auctioneer
We always have to stay outside the box.  I tried myspace but I just have so much to keep up with I let it fall by the way.
Nov 06, 2007 04:41 AM
Bobby Carroll
Jaclyn Smith Properties - Clayton, NC
Clayton NC New Home Happiness Coordinator

Steve - totally agree with the idea of tapping into social media marketing. In addition to MySpace and Facebook, sites AR members should consider including:

  • Tulia Voices
  • Yahoo Answers
  • EONS.com
  • flickr.com
  • LinkedIn
  • Spoke.com
  • Squidoo.com
  • Spock.com
  • Numerous local level publishers and TV stations offer hyper-local social media networks too.
Nov 06, 2007 04:49 AM
Erin Stumpf (Attardi)
Coldwell Banker - Sacramento, CA
916-342-1372 / DRE# 01706589 Sacramento, CA

I myself am a member of that 'younger generation' and your post is right on!

Nov 06, 2007 06:09 AM
Laura Karambelas
Baird & Warner Downers Grove - Downers Grove, IL
Realtor - Downers Grove
Steve-Thanks for some GREAT tips!  I consider myself blessed that I have 2 teenagers who keep me up to date on all the new tech stuff. 
Nov 06, 2007 06:09 AM
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!
Hi Steve, all good points and the other very important point is the "new" generation hardly uses the phone...they are texting.  Facebook is a site they check as many as 20 times per day.  So I joined them...I put my face there too!  Nice post Steve.
Nov 09, 2007 09:01 AM
Jon Mitchell
Classic Property Management - Santa Clarita, CA
Excellent ideas!  Communicating to people through media they are familiar with is a great idea.
Dec 05, 2007 07:07 AM
David Dee
RMX REALTY - Alhambra, CA
Real Estate - San Gabriel Valley (L.A.) & N. Orang

Steve,

Nice points about targeting the new generation. All great ideas!

Thanks for the comment on my blog!

Dave

Dec 05, 2007 03:01 PM