It's All a Numbers Game

Real Estate Agent

I am going to keep it short and sweet on this post. I'm an agent that markets Belton real estate (among others), and if I've learned anything about real estate, it's all about numbers. The more people that see what you have to offer, the more chance that someone will be interested, and finally, the greater the chances someone will buy.

Now there's a lot to be said for targeting markets, and focusing in on prospects that fit the bill, i.e. ones that have the money to pay and are looking to buy.

But I think that sometimes we get too focused on targeting the right buyer, or we spend too much time with any one particular prospect.

That's where we have problems, we end up wasting a lot of time, and not getting the results we desire. That's where automation comes in, and that's why I love marketing online. If you can create a system that can funnel visitor after visitor to what you have to offer, then turn them in to leads that give you their contact information, without you having to be involved, that's the ticket.

Then you can focus your time on working the leads that come through the system. You do what you do best (which is selling properties) while the system markets and delivers the leads.

So don't get caught spending all of your time getting people to see you and what you have to offer, get a system to do that, then focus your time on working with your leads.

So...what do you think? Please leave your comments below.

Comments (1)

Linda Urbick
RealtyOne Group - San Ramon, CA
Selling San Ramon Valley - 925-786-5132

Jeffry I agree totally. All sales is a numbers "game". Enough leads in the funnel and a transaction is closed. Its about the leads and then converting those leads. The more you have the less concerned you are about the ones that got away.

Dec 09, 2011 10:33 AM