Real Estate Marketing Plans: Most Effective Marketing of 2011

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Real Estate Marketing Plans


Do you have your real estate marketing plans for 2012 ready?


Real Estate Marketing Plans


With SO MANY alternatives for real estate marketing plans, are you confused on what to do in 2012?

So as you develop your 2012 real estate marketing plans, here is some great food for thought:

ActiveRain, the largest blogging platform and professional social network in real estate, conducted a survey of 1,910 real estate professionals asking the simple question of "what is the most effective real estate marketing or advertising that you do?" 

The results:

  1. Referrals (including word of mouth and sphere of influence) were overwhelming the most preferred marketing with 26% of responses.
  2. Blogging was #2 with 13% of responses.  (Keep in mind that the survey was conducted on ActiveRain, so these results may naturally be skewed to blogging).
  3. Direct Mail continues to be incredibly popular.  Direct Mail includes post cards, mailers, and newsletters.  Direct Mail also received 13% of responses.
  4. Internet Marketing as a general category received 12% of responses.  Our assumption is that Internet marketing is generally speaking pay per click marketing on Google, Yahoo or Bing or lead generation from a number of different sources.
  5. Networking Networking includes partner referrals and face-to-face meetings. Face-to-face networking received 8% of the responses.

 Most Effective Real Estate Marketing Plans

 (Share these stats - link to this article:

 As you can see based on 2011 real estate marketing plans, real estate professionals continue to favor more traditional offline, "tried & true" hand to hand real estate marketing techniques.  Though the general bucket of Internet marketing & blogging are equivalent to direct mail, the top marketing techniques tend to be more offline - referrals, direct mail, networking, working with past clients, open houses, door knocking and cold calling.   Hard to know if ActiveRain is the same as blogging and if Zillow or Google are the same as Internet marketing, but interesting to see that from a response perspective, that Open Houses are more popular than any one web site AND Door Knocking is more preferred than CraigsList and FaceBook.


 Offline Real Estate Marketing Plans

When real estate professionals were asked, "What is the most effective real estate marketing or advertising that you do?" only a small number of real estate web sites were mentioned in reasonable frequency: ActiveRain, CraigsList, FaceBook, Zillow and Google.  Of course, blogging and Internet marketing are large categories with a lot of different companies.  But there were very few mentions of Wordpress or other ways to market online.  Noticeably absent were Trulia and   Though we believe ActiveRain is a very powerful blogging platform, fans of ActiveRain are likely over-represented in the survey.  Kudos to Zillow to have name recognition equivalent to Google in the real estate industry.


Most Effective Real Estate Web Sites

For 2012, here are the key questions to ask:

  1. How important is developing your REFERRAL BASE?  How are you going to do it?
  2. Are Blogging and SEO part of your 2012?  If so, what to do - ActiveRain, Wordpress, Blogger, or other?
  3. Direct Mail continues to be an important part of the real estate professional's marketing mix.  It is amazing, but true.  Direct Mail allow neighborhood targeting unlike online marketing.  What kinds of direct mail campaigns will you be using?
  4. Internet Marketing needs to be part of your 2012 marketing mix, but there are a lot of options from pay-per-click advertising to lead generation to Zillow, Trulia and 

ActiveRain is great place to start the learning process to figure out the best Internet marketing strategies to achieve your personal and financial goals in 2012! 

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Re-Blogged 15 times:

Re-Blogged By Re-Blogged At
  1. Cheryl Ritchie 12/12/2011 01:57 PM
  2. Joan Whitebook 12/12/2011 02:02 PM
  3. Sara Bonert 12/13/2011 03:06 AM
  4. Reg Gupton 12/13/2011 03:18 AM
  5. Brad Andersohn 12/13/2011 06:06 AM
  6. Gina Tufano 12/13/2011 06:08 AM
  7. Hannah Williams 12/13/2011 06:17 AM
  8. John Bunka 12/14/2011 11:17 AM
  9. Pamelyn Meller 12/15/2011 03:24 AM
  10. Jessica Neal 12/16/2011 07:22 AM
  11. Pacita Dimacali 12/20/2011 08:07 AM
  12. Joni Bailey 01/08/2012 02:44 PM
  13. George Fanucci 02/15/2012 08:25 AM
  14. Linda McConnell- Broker Associate 05/10/2012 02:21 AM
  15. Sussie Sutton 07/19/2012 11:30 PM
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Stephen Garner
Hub Media Company - Tempe, AZ
Hub Media Company

This is great information. Thanks.  

Dec 14, 2011 02:32 AM #99
Carol Jane DeGreen

Thanks for the Stats in various categories!  Hopefully will help in prep for 2012!

Dec 14, 2011 03:09 AM #100
Susan Goulding
Crown Key Realty, Tracy & Mountain House Real Estate - Tracy, CA
Northern CA - Tracy & Mountain House Real Estate

Great and interesting information.  Thanks Brad

Dec 14, 2011 06:17 AM #101
Don Thomas, Broker for Vintage Estates Realty, Pawleys Island,SC
Confirmation that selling real estate is all about relationships and developing trust. As we spend more on new marketing most of our agents tracked their successful sales and listings to referrals, previous clients and family and social contacts. Using technology to broaden and expand that base is the key.
Dec 15, 2011 01:29 AM #102
Pamelyn Meller
The Property Shoppe Team LLC - Lyndon Station, WI
CDPE (Certified Distressed Property Expert)

awesome information, thank you for sharing these results

Dec 15, 2011 03:22 AM #103
Gabrielle Nemes
RE/MAX Realty South - Tumwater, WA
206.300.8421, S King & Pierce County RE Advocate

Hmmmm, interesting results. I wish the pool of respondents had been bigger, but interesting. I need to scoot over to your data results page and examine this a bit more closely, but I wonder if the results are location skewed. I can't imagine that Zillow and Trulia are that high on the list in our Seattle area. Ugh.

Dec 15, 2011 06:07 AM #104
Marcia Kramarz
Re/Max Executive Realty - Medway, MA

I know Zillow and Trulia DO rank high here on the east coast - Thanks for sharing the data !

Dec 15, 2011 10:26 PM #105
Peter Michelbach

Great stats - thank you for sharing this awesome parameters. thanks for sharing~ Peter

Dec 15, 2011 11:35 PM #106
Janis Borgueta
Key Properties of the Hudson Valley - Newburgh, NY
LIC RE Salesperson

I am still shocked that knocking on doors is a way to get business. It is amazing to me in this day and age that people would do that. Not in my neighborhood for sure. If somebody comes to the door in this area, most people wont answer! We don't have a high crime area, but people just would be skeptical of somebody that would knock on their door wanting to drum up business. I know that would be my idea too! I certainly would not let them in . Networking, direct mail, blogging( my new friend) and referrals.. the way to go! I'll be in that category that passes on the door to door salesman pitch.. but thats just me.. Great that it works for some of you.

Dec 16, 2011 12:06 AM #107
Jim Miner
Miner Noh & Associates - Phoenix, AZ
Loan Modfication & Short Sale Specialist

Really is an eye-opener, thank you.

Dec 16, 2011 03:29 AM #108
John Swaby

Great information

I plan to do alot of mailing and word of mouth in 2012

Active Rain is a great resource center


John S.

Dec 16, 2011 04:28 PM #109
Jamie R. Bell
Bell Realty Group at Berkshire Hathaway HomeServices NEP - Glastonbury, CT
Your Central CT Realtor

Good post interesting information and helpful at the same time. I am surprised to see that Craigslist was above other sources for Most Effective Real Estate site. I have only ever gotten solicitations when I posted there.

I see our business kind of like your retirement investing, you need to diversify with multiple avenues working for you. One is always going to work better depending on who you are and your strong points.

Here's to a great 2012!

Dec 17, 2011 01:21 AM #110
Pacita Dimacali
Alain Pinel - Oakland, CA
Alameda/Contra Costa Counties CA

I missed this the first time. This truly reinforces where we should spend our time and money. Interesting that Craigslist is just after Active Rain! Really good to see for oneself.

Dec 20, 2011 08:05 AM #111
Eugene Adan
Adan Properties, Carlsbad, CA (760) 720-9710 - Carlsbad, CA
Carlsbad Real Estate

I would like to more why direct mail ranked so high.  The specifics behind the campaigns might also be helpful.

Dec 29, 2011 07:04 AM #112
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Carolina Life RealEstate & Relocation 919-602-8489

Very Interesting Data. Most of ours is referrals then internet. 

Jan 01, 2012 03:14 AM #113
Shannon Coe
Keller Williams - Rocklin, CA
916-597-3818, Lincoln, Rocklin, Loomis, Roseville

Well I am blogging and working on a direct marketing item.

Jan 03, 2012 01:51 AM #114
George Fanucci - Los Altos, CA
Internet - Technology - Business - Solutions

Great resource for a solid marketing plan for 2012. Direct Mail can bring results as well as Social Media. CoreFact is a secret weapon, integrates web, internet marketing, print, and direct mail with a lead capture system.

Feb 12, 2012 09:43 PM #115
Jessica Holtzman
Keller Williams Realty, Inc. - Moorestown, NJ
Real Estate Agent in Southern New Jersey, CDPE

I did an AR contest.  Listing Presentations that Kick Butt.  I never got the points for it!!!  

Feb 15, 2012 12:12 PM #116
Rosi Green
AmeriTitle - Silverton, OR

Would love to see an update on these stats. Any changes for 2013? 

Jan 02, 2014 02:34 AM #117
Peter Johnson

Seo company within Cambridge had been really generous together with his time, as we spent hrs going through the requirements my business along with what steps I'm able to take to help flip it. He's incredibly professional in addition to reliable. Recommend seo strategy in 2018

Mar 22, 2018 04:19 AM #119
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