Word Of The Week: ENGAGE
This is a very interesting word for me. Like the others, it has depth and is nuanced, and I think this might even be a theme for 2012.
First, it's an action word.(YAY for action!)
Second, it's an interactive action-you can't 'engage' by yourself, you need someone else to engage with.
Third, it implies mutual benefit and interest. Sure, one person has to start it, but it continues because it's a choice.
Fourth, it has a nice, light and balanced touch. Nothing hard-sell, or one-sided. It's about attraction, not persuasion.
All these things bode really well for the new year. In the last few months, I have seen smart and strong people regain their voice, and their confidence. Sanity has started to return to the market, as well as civility.
By and large, we have been collectively coming from a place of fear in the last few years, it's great to see people coming out of it-no matter how tentatively-choosing to move on with their lives. I'm very excited about what the new year will bring.
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