Writing an Awesome Post.....

Mortgage and Lending with Larry Bettag - Cherry Creek Mortgage

I've been coaching my friends to get Active in Active Rain.  My success has been well documented.  To date, since joining I'm now well over 90 referrals that I've received either through other members or via people planing in the rain.  Very stoked about my results, and, as a proponent, I push this often and hard.  I tell my people that Active Rain is one of the most valuable methods for getting exposure.  Since I lead a branch, as well as a team, I tell folks you need the best exposure out there, and Active Rain, by far, is it!

My folks always offer up excuses as to why they don't blog.  Essentially it comes down to:

I don't know how to write....

I don't know what to write.....

I don't know how to make a perfect post.....

Yeah?????  So what!!!!

 I, Larry Bettag hereby declare myself as the master of the imperfect post. 

You don't have to want to do it, you just need to do itThere is no one out there who writes more imperfect posts that me!  Guess what?  I don't care one bit.  I remember having a private meeting with Ex-United States Senator, Bill Armstrong.  We digressed to the topic of spirituality and Christianity.  All of his kids grew up and kept their faith.  I told him that I did't particularly like praying with the family as a kid.  He said that his family prayed together everynight.  He said his kids didn't like it either.  I'll never forget his comment...

You don't have to want to do it, you just have to do it!

Same goes for posting in the rain.  Most of the time, I'm in.  I'm totally in.  However, life happens and often times, I don't feel that I have the time.  I definitely don't have the time to write a perfect post.  Here's the deal.  If you feel that you need to write a perfect post, you'll never write a post.  My posts really fall into particular categories in no real order.  They are:

  • Personality revelation - where I just write and let my personality shine through.  Hopefully, some people will understand that I'm a whack job who is sincere, and that the right clients will bond with me;
  • Education - Even if you feel that everyone knows what you're sharing, it's so imporant to be a purveyor of real, true, non-misleading information.  The reality of it is that there is so much bad and dis-information out there, that if you're providing good, consistent information, you'll be deemed a bastian of light in an internet of dirty muck;
  • Inspiration - Bottom line is that everyone needs it;
  • Free Association - Sometimes I just write to write.   I have a great vein of thought that is zipping through this feeble mind so I feel that I just need to throw up on the world;
  • Politics - I try not to make this my M.O.  but when elections come, I feel that I need so share my thoughts.  I definitely alienate some and bond with others, but hey I want to connect with more likeminded people anyway.  I haven't posted on politics in months, but I'm sure that I'll be back in the game when the next elections roll around;
  • Local Information - I love telling the world great things that are happening in my local area;
  • Industry News - I really like to vet out the truths.  The reality is that so many people just throw up schlock.  I like researching down to the nitty gritty so that consumers can use me as a purveyor of truthful and informative information.Making the Write Post

The perfect post?  No...hardly and rarely.    I've written over 1,000 posts since joining Active Rain.  70 of them became featured posts.  Am I perfect?  Hardly!  I think that what I have perfected is the need to share information, thoughts, rants and ideas with the public.  65 referrals means that I do have the perfect mindset, even if I don't have the perfect post!

I may not be write with the perfect post,

But I am always


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Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Kathleen Daniels 12/10/2011 11:33 AM
  2. Yvonne Burdette-Van Camp 12/11/2011 12:47 PM
  3. Mary Macy 12/11/2011 03:20 PM
  4. Joe Jackson 12/12/2011 11:43 PM
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Mel Ahrens, MBA, Kelly Right Real Estate
Kelly Right Real Estate - Hood River, OR
Customized Choices for your Real Estate Needs

What great suggestions and advice on writing blogs. I love that we don't have to be perfect or even impressive on Active Rain. Thanks for reinforcing that.


Dec 11, 2011 10:27 AM #21
Carolyn Kolba
Serving Mentor, and all of Lake County, Ohio - Mentor, OH
Keller Williams Realty- Mentor, Ohio

Larry, what an inspiring post.  I see that many Active Rainers are in some sort of contest for writing a post every day on Active Rain for the month of December.

It would be great for me to simply read this one post of yours every single day for the rest of December.  It may take that long to sink in... but perhaps not, considering how it has impacted me in reading it just this once.

Great post.

Dec 11, 2011 10:58 AM #22
Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

Larry, I just write what comes outta my fingers, good, bad or indifferent.                                       

Dec 11, 2011 11:56 AM #23
Barbara Altieri
RealtyQuest/Kinard Realty Group, Fairfield and New Haven County CT Real Estate - Shelton, CT
REALTOR-Fairfield County CT Homes/Condos For Sale

Larry - With 90 referrals so far, you must be doing something right! Much continued success.

Dec 11, 2011 12:24 PM #24
Yvonne Burdette-Van Camp
To Buy and Sell Real Estate, see me at Southwest Missouri Realty - Springfield, MO
"Home"work, I have the Answers!

Awesome stats.....great results with just sitting down and typing.   You don't have to want to do it, you just have to do it, meant something to me tonight, thanks!

Dec 11, 2011 12:44 PM #25
Peggy Wester
Realty Executives Integrity - Grafton, WI
Real Estate Agent Ozaukee & Washington County

A great motivator for all of us. But I can't help but wonder what I'm doing wrong when it comes to getting (or not getting, in my case) referrals off ActiveRain. I envy you!! :)

Dec 11, 2011 12:53 PM #26
Kelly Mac Group (619) 319-7010 San Diego Beach and Luxury Realtors
Keller Williams La Jolla - La Jolla, CA
San Diego Beach, Coastal and Luxury Homes


Imperfect?  Maybe but darn good!!!

Dec 11, 2011 01:08 PM #27
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

Oh master of the Imperfect Post...If only I could write as imperfectly as you!!

Dec 11, 2011 03:31 PM #28
Joni Bailey
Berkshire Hathaway Home Services - Anderson Properties - Huntsville, TX
Your Huntsville / Lake Livingston Area REALTOR®

Larry: You are the bomb! Over 90 referrals says more than enough! Keep on keepin' on!

Dec 11, 2011 03:48 PM #29
Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired

Hi Larry,

Another featured post!


If you write more, more of what you write ends up being good.


Dec 11, 2011 11:00 PM #30
Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC
Waters Realty of Brevard, LLC - Rockledge, FL
... a small office, delivering big service!

My challenge - I almost said problem - is my writing is almost all real estate and I need to get off topic a little! I don't need perfection - just success like you!

Dec 12, 2011 12:07 AM #31
Melissa Zavala
Broadpoint Properties - Escondido, CA
Broker, Escondido Real Estate, San Diego County

One thing that I do is set up a plan (and I think a lot of other poeple do too). One neighborhood localism  post, two short sale posts, one distressed property news post, and one buyer/seller post. That's what works with my business plan, since I'm a broker/administrator/coach and do not always do day-to-day real estate. A plan helps imerfect posters.

Dec 12, 2011 01:41 AM #32
Mike Cooper
Cornerstone Business Group Inc - Winchester, VA
Your Winchester, VA Real Estate Sales Pro

Well said, Larry.  I was one of those people who didn't have anything to say, etc., and here I am ten months later with only a few days of missed posts.  So, come on folks, you can do it!

Dec 12, 2011 01:56 AM #33
Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

For me a perfect post is one where there are a minimum or no grammatical or spelling errors

Dec 12, 2011 02:28 AM #34
Vicki Wolpert
Keller Williams Realty Capital District - Athens, NY
Sleepy Hollow Lk/Greene,Columbia, Hudson, Athens

Larry, One of my goals for 2012 is to start writing imperfect posts on Active Rain.  Thank you for the adivce


Dec 12, 2011 02:39 AM #35
Larry Bettag
Larry Bettag - Cherry Creek Mortgage - Saint Charles, IL
Regional Vice-President

I'm overwhelmed at the comments here.  Thanks so much for all of YOUR COMMENTS.  Quite frankly, it's a lot of what keeps me inspired to keep writing.   Thanks for taking the time to comment.  If I can inspire one of you, I've done OK.  Thanks!!!!

Dec 12, 2011 02:45 AM #36
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Larry...I always enjoy your posts and your comments...Keep both coming please...and Merry Xmas to you

Dec 12, 2011 02:59 AM #37
Donald Reich
Prudential Centennial - New Rochelle, NY

Larry, this imperfect post of yours is great!

I admit that most of my posts are terrible. However it gets me out there, gives me exposure, and it gets me writing. Everyone once in a while I write something meaningful, that I would never do, unless I had started writing the bad ones first!

Dec 12, 2011 03:15 AM #38
Visualshows .com
Visualshows.com - Phoenix, AZ


Your post got me to committ to getting my kids together and praying as a family this week. So maybe your posts can impact people in ways more important than real estate and mortgages.




Dec 12, 2011 06:27 AM #39
Sandy Acevedo
951-290-8588 - Chino Hills, CA
RE/MAX Masters, Inland Empire Homes for Sale

Hi Larry, so true that if you try to write the perfect post, you will never post not only because that doesn't exist but because not everyone can agree on the perfect post. I've written many a perfect post, with not a single comment made . Guess it wasn't so perfect after all. The idea is to just write, just like you said!

Dec 12, 2011 08:39 AM #40
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Larry Bettag

Regional Vice-President
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