Running north and south – and therefore parallel to nearby Park Avenue – Madison Avenue as a neighborhood has an entirely different reputation. Sure, it is still as affluent as Park Avenue, but for an entirely different reason: This avenue could be said to be the advertising capital of the world.
Even if it’s just one-way traffic going northbound between 23rd and 135th street, the amount of foot traffic and information that travels through the avenue every day is astronomical. In fact, it is known so well for its advertising (dating back to an explosion in advertising there in the 1920s) that simply saying “Madison Avenue” is often considered as synonymous as talking about the mainstream advertising industry as whole.
Of course, we can’t forget about Madison Square Garden – after all, it originally takes its name from Madison Square, which takes its name from U.S. President James Madison. Madison Square Garden’s continued popularity is part of a long-standing tradition that dates back to the days of P.T. Barnum, perhaps a bit of foreshadowing to the avenue's future relevance in the advertising world.
Many of the world’s most upscale boutiques are located on Madison Avenue – including Ralph Lauren and Dolce & Gabbana – and the Barneys New York company has its flagship store located there.
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