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The Power of Social Networking.....

By
Real Estate Technology with http://www.medicalandspaconsulting.com

If anyone ever needed objective proof of the power of social media, there was a recent run on a Swedish bank due to (allegedly false) tweets and social media statements. Rumors of bad news sparked real-life bad news for Swedbank and SEB, a Nordic global investing firm, this weekend. In response to a “groundless twitter rumor” (alleged by the banks) that Swedish banks were preparing to withdraw business from the Baltic republic, as many as 10,000 customers withdrew large amounts of money from ATM machines across the region this past weekend. The equivalent of twenty nine million dollars million was withdrawn from ATM machines. Approximately 15 percent of the ATMs in the area had no money afer the run on withdrawals. The banks continued to restock the machines and insist that the run was spurred by “totally irrelevant rumors coming out of social media”...

 

Paddy Deighan Esq

http://www.homesavers.pro

Comments(3)

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Ronald DiLalla
Century 21 Discovery DRE 01813824 - Anaheim, CA
No. Orange Cty Real Estate

Hi Paddy,   amazing what rumors can do.....thanks for sharing with us in ActiveRain Land.

Dec 12, 2011 07:01 PM
Tim Lorenz
TIM LORENZ - Elite Home Sales Team - Mission Viejo, CA
949 874-2247

Paddy

Social media and networking can have bad results if a rumor can get started.

Dec 12, 2011 07:11 PM
Steven Cook
No Longer Processing Mortgages. - Tacoma, WA

Paddy -- wasn't that the problem back in the early 30's -- rumors of bank problems lead to runs on the banks, creating real problems that weren't quite there otherwise?   In today's markets, when things are happening 24 hours a day - trying to keep up with reality in every sector becomes more and more difficult, and where can one go to find out the truth about such things?

Dec 13, 2011 10:03 AM