Loyalty?...Is It Past Client Success Or Future Reminders??

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Real Estate Agent with Chase International 01366299

I think one of my greatest gifts is to stay focused on my clients and their needs throughout a listing and/or transaction.  We tend to deal with more than one client at a time, juggling our time and energy while gracefully managing appointments.  We could be preparing for a listing appointment, previewing properties, scheduling inspections, handling the volunteer schedule for the office, and all the while talking on the phone with a client  about the ups and downs of home ownership.  I am not unlike other Realtors who love every aspect of the daily business,  interact with many personalities while doing what we do best...Real Estate. 

I enjoy talking with and emailing my past clients, however, I am not always the most consistent, even though I have their best interest at heart.  From a client perspective, how often would you like to hear from your Realtor?  Gosh, how often do you hear from your doctor or dentist?  Would you stop using your doctor if he didn't remind you every month that he is great at what he does and has performed 50 root canals or 25 surgery's?  Is it only the Realtor that has to keep up with the mailings before you render his/her services necessary, reliable or repeatable? 

It seems that if we don't consistently remind our past clients of our business and how successful we are, they tend to forget we are the experts.  They move on to the next Realtor who has successfully plastered his/her name all over the neighborhood...  I stop, take a breath, and remember to call or email a past client.  Sadly, it can take a month or two to follow up.  Is that too late?  

Is it the past success or the future reminders that keep clients coming back? I love what I do but want to make sure my clients keep coming back.

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Ambassador
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Respect Realty LLC
Respect Realty LLC - Milwaukie, OR
Brokers - Oregon / SW Washington Real Estate

I actually skipped one month of not sending out a newsletter because of the thought you had and I ended up getting 9 calls asking me if I was leaving the business. They learned to expect it on the 2nd of the month and if it hadn't arrived by the 5th they call!

So, I will keep my mailers going and never stop again. Just my two cents,

Todd

Dec 03, 2007 04:44 PM #1
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Kimberly Moore

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