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Online Real Estate Marketing is About Your Online Reputation

Education & Training with REIC™

I wonder if you are one of the first real estate professionals who has figured out that online real estate marketing isn't really about Social Media…it's about your online reputation.

The best agents that we work with have already discovered that your social media activity is 1 of 4 main ways you can affect your online reputation...and the amount of leads you get from online marketing.

What Affects Your Online Real Estate Reputation?

social media for real estate

Google Results: Probably the most important thing you need to take control over today is getting your real estate business on the first page of Google. If people can't find you on Google then it's possible you are missing out on a significant amount of potential business.

Social Media Presence and Professionalism: At the foundation of using social media for real estate is being signed up for the right accounts, optimizing those accounts, and using those accounts professionally. When you become more active and professional on social media, you're online reputation is dramatically improved.

Website: If you asked a stranger to describe your real estate website, how would they describe it? "Pathetic, old, and hard to use" or "Modern, pleasing, and easy-to-use"? The real estate website is still the foundation of your online reputation, which means you should take great care in how it reflects on you.

Review Sites: If you are not signed up for a free account on Trulia or Zillow right now you are missing a big opportunity! Many consumers trust these 3rd party sites for real estate information, listings, and to find the right agent. Be sure to ask your clients to write you a review on these sites!

While it is important to have a professional Facebook Fan Page for your real estate business, remember that Facebook is only one place for people to find you.

Contact us today for help getting your online reputation optimized for instant results.

Jarred Alexandrov

Social Media Architect @ REIC

facebook fan pages for real estate

facebook fan pages for real estate

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Comments (1)

Sherry Chastain
Hendersonville, Nashville, Old Hickory, Lebanon Tennessee - Hendersonville, TN
Realtor, Selling Homes, Lake Properties,Luxury Homes,Short Sales

As they say...your success in real estate will be directly related to the number of people that know your in real estate. Need to revisit those mentioned and update.

Dec 14, 2011 06:46 AM