It is that time of year when all our cell phones ring with this deal and that deal. All promising to increase our buisness by at least (fil-in the blank). I don't know about you, but those new shinny things can distract me from remembering to do the activites that have been proven to be successful. In most cases you don't have to change what you've been doing, just update to the latest and greater technological tool. You know what what you should be doing:
Get and keep in contact with your clients, new and existing. I've always tried to have at least 3 phone calls with past clients per year and monthly informational post cards. Since I am GREEN certified, my postcards highlight the latest environmental tip. The new twist we are using this year is a monthly video on being GREEN. Yes video. Maybe not as fancy as our friend Big Diehl and Flubber, but we've got some of our own moves. The QR Code on the postcard will bring our clients to the lastest and greatest video. We keep the same QR code that brings them to a page on our website, and just change the video each month.
Give clients information that is helpful/useful. Keep up with what is going on in your city/county and then share that information with your clients. Listen to your clients to see what is important to them and then research the subject and become their resource on the subject. How do you do this? Attend planning and zoning meetings, signup for informational emails and blogs provided by your community. Include a list of vendors on your website...you know people you know and trust, like painters, auto repair and sales. Your clients look to you for this type of information. In many instances they are new to the area and don't have any resources but you.
Make Time to Lead Generate Each and Every Day
The most important thing. scheduling your lead generation time. Don't change your schedule...make a time each and every day dedicated to lead generating. Whether it is calling folks on the phone, writing notes visting you must do this activity each and every day to keep your buisness going. Being an old KW agent I believe in the 5-5-3-1. Five phone calls, 5 notes, 3 new contacts in our database and 1 face-to-face each and every day. Yes, that's what it takes.
Old tools with a twist from your Tennessee Real Estate Specialists
When you are ready to buy or sell property in Tennessee, it's time to work with Diane O and Friends. Our team of professionals always does their homework and we will find you the best deal at the best possible price. For more information about Diane O and Friends and how we can best serve your Middle Tennessee real estate needs, please fill out the online contact form or call us direct.
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