How many Open House Signs should you have?
Most realtors use 6 open house signs, but I am going to tell you that you need a minimum of 20 open house signs
Why so many open house signs? Because open house signs are the best form of local advertising that you can do.
Do you have your picture on bus benches? Do you ever wonder why realtors do that? It helps you establish credibility when you are at your listing appointments or door knocking. It is very rare for someone to call based on the signs. Why not use open house signs to get that same type of impact and bring the prospects to you at the same time?
By putting open house signs everywhere, you are dominating an area in the eyes of everyone else. It helps your prospect trust you, because they will see your open house signs everywhere and they will believe that you are the number 1 agent in the area.
The signs everywhere will help give that illusion. Plus an open house sign isn’t just an advertisement, it’s an advertisement with instructions saying “come talk to me now”. I have gotten over 30 people in a day come and talk to me.
A side benefit from having so many open house signs everywhere is that other agents will believe you're the biggest agent in the area and they'll give you leads when they don’t feel confident enough to close or their listing is expiring and they recommend you as an agent to interview.
Try to keep most of your open house signs in the same farming area. This will really help you dominate your area.
***BONUS use this Open House signs everywhere technique combined with using your listing as your 9-5 monday-friday office space and start generating more leads than you can handle.
Open house signs are definitely the biggest bang for your buck when it comes to local advertising. I like to buy the cheap open house signs that are about $2.50 each including shipping and the wire stand. I buy 100 open house signs at a time, so I don't care if they get lost or stolen.
Did you know an average Realtor with 12 years of experience is still spending 173 hours and $547 per listing?
Did you know all that time and money is spent to earn less than $3,500 per month?
But that’s for an agent with 12 years of experience. The average Realtor with less than 2 years of experience earned a median gross income of $8,500 per year.
and that doesn’t include expenses.
OUCH!
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