Buried On The Back Page?

Services for Real Estate Pros with Referral Resource Center, Inc.

santatombstonephotoIn my last post I talked about  a "lead capture website" versus an information website being one of the two main reasons that your website was not getting any new client leads. Today I'll talk about reason #2.

If your website is not on the first page of Google for your RE keywords, the chances of anyone ever seeing it are zero. All of your marketing should be geared to either getting Exposure or Traffic. Your informational website somewhere on the back pages of Google is fine for Exposure. You can send your existing clients or new potential clients you have already found there as a way of highlighting your professional image.

If, however, the purpose of your website is Traffic, as in new customers, it needs to be placed where those prospects are looking and none of them EVER look farther than the first page of Google.

So, is it possible to get your website to Google's first page there without having to take out a second mortgage? Absolutely!

Is it hard to get there? Not particularly.

Here's how you do it.

There are two main methods that are used to capture a page one listing for your Lead Capture Website. They are:

1. Search Engine Optimization

2. Google Places

If you are comfortable around a computer (you don't need to be a geek) and you are willing to take the time to learn, you can optimize your website and get it ranked in Google Places yourself. Sign up for my blog REAlternatives.com. Over the next two weeks I'll be posting step-by-step tutorials on how to optimize your website with SEO as well as step-by-step tutorials to rank in Google Places.

If you and/or your assistant don't have the time and you want these services done quickly they can be hired out very reasonably. Just make sure you get a guarantee as to exactly what will be done (your website on the 1st page of Google). Although it's an old cliche, it's true that just one deal should more than pay for the services and with a page one placement, you should get several new clients each month.

TIP: DON'T sign a contract until you are certain the service is working.

There are many other internet related services that will increase your customer traffic. A mobile website, text message marketing, customer relationship management through auto responders, QR codes, social media, etc but a good lead capture website on the 1st page of Google should be your first priority and provide you the most return for your efforts.

Good Luck!

Comments (7)

Erv Fleishman
Realty Associates - Boca Raton, FL
Luxury Prop Specialist Realty Associates

Valuable post. Will read what you have to say. I have driven many of my web pages to the first page. However, I am still not seeing a dramatic increase in traffic. Also, Google keeps changing their system.

Dec 18, 2011 01:55 AM
Mike Moffitt
Referral Resource Center, Inc. - Bayport, MN
Unconventional Real Estate Marketing

I understand what you're saying, Irv. Getting on Googles first page is only one part of the puzzle. I depends WHAT you have on the first page. I address this in my previous post entitled, "My Website is Worthless" If you are interested you can find it here: http:peg.gs/MWIS.

It discusses the difference between an Information Page and a Lead Capture Page.

I totally understand what a letdown it can be when you do the right things and see yourself ranked on Google's first page and then get little or no results. BLAH!

Read my other post and good luck!

Dec 18, 2011 02:27 AM
Constina M. Baylor
REMAX Gold Coast Realtors Oxnard - Oxnard, CA
Broker Associate - Oxnard Homes, Oxnard Beach and Marina

Thank you for sharing these hints.  I want to get on the first page and STAY on the first page and I want getting there to be cost effective and/or not time consuming so I can focus on what I do best...working with clients.

Dec 18, 2011 03:00 AM
Ken Brandon
Coldwell Banker Sea Coast Advantage (Jacksonville, NC) - Jacksonville, NC
Camp Lejeune, Jacksonville, NC

I appreciate the information. Will be subscribing in just a couple of minutes. While I don't need to be an SEO expert, I absolutely believe I must have a working knowledge.

Dec 18, 2011 05:46 AM
Mike Moffitt
Referral Resource Center, Inc. - Bayport, MN
Unconventional Real Estate Marketing

Constina and Ken,

Thanks for your comments. I'll be uploading some tutorials to my website REAlternatives.com this week.

Dec 18, 2011 05:53 AM
Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

Too bad you didn't keep blogging. Reading this one, I was really interested in reading what you have to say in the upcoming tutorials.

Mar 21, 2012 07:05 AM
Mike Moffitt
Referral Resource Center, Inc. - Bayport, MN
Unconventional Real Estate Marketing

Hey Eric,

My bad.

I took on a big project that has overwhelmed me for the last six months. I'm about done with the "heavy lifting" now and am handing it off to my assistant to do the maintenance. Today is the first time I've been back to AR in quite a while (even though I still see my subscription fees going out each month).

Thanks for the wake-up call!

May 04, 2012 11:15 PM