Do you have your very own nametag? Do I need to get one? Most of us end up at a multitude of networking and business events throughout the year. Not to mention the nonstop company parties and open houses during the holidays. And yet, what do all of these events share in common? Nametags. You have to wear nametags. Typically, I create my own if provided with a blank and a Sharpie marker. However, after some recent experiences, I am thinking about investing in one for my very own!
When you have your very own nametag, you are guaranteed that the name etched on the nametag will match the name on your birth certificate. In the past, I have been handed pre-printed nametags that don't even resemble my name. Nametags that say something like “Corey” or “Claire” or “Connie." How does that happen? Honestly, I’ve endured a lifetime of unique spelling variations of my first name. (Kerrie … I know you feel my pain on this one, my friend!) In fact, when I was in grammar school, I started spelling my own name wrong because I got tired of having to correct everyone else. Well, I think I'm old enough to use my real name now.
When you're wearing your very own nametag, people seem to have better hearing. At least, that’s what I think I may have discovered. Recently, I was at an informal open house and since it was a smaller gathering, no nametags were provided. I was approached by a gentleman I did not know -- he asked me my name and my profession. I replied “my name is Carie and I’m a real estate broker and a real estate instructor.” He turned around to some of his colleagues and said “Hey everyone, this is Sherri and she’s a schoolteacher!” Whoa! Wait! No! I didn’t say that! Could it be that without a nametag, the person is trying so hard to remember your name that he or she doesn't hear anything you say at all? Hmmm ....
There are many people in our business who wear nametags all the time -- and not just for special events. To me, this seems like a clever and creative marketing technique. Do agents get credible leads from wearing a nametag throughout the day? Or, are people just seeking free advice when they see the nametag? Kind of like finding out someone is a doctor and going on and on about this thing that's been growing for some time and should I be worried about it? I'm not sure. But, what I am sure about is that wearing a nametag is free advertising -- and how can that be anything but good!
Well, I'm going to get one anyway! Besides, I really like the cool, state-of-the-art kind some people are wearing. So sleek and professional looking. I really do need to find out where I can get one of those. Because right now, I sure feel silly walking around town with a “Hello My Name Is” sticker on my lapel.