10 FREE Ways to Monitor Your Online Reputation

Real Estate Technology with Imagine WOW! Digital Marketing Agency

Monitor Your Social Media Buzz

We all want it, crave it and are desperate to have it. In fact, the majority of us will spend countless hours and resources attempting to create it. Generating buzz about your business is a critical piece of social marketing. But once you have it, you can't control it and monitoring what is being said about you or your brand can be expensive and time consuming.

We all know what a fun and powerful tool social media can be to build your brand and monetize your time online. But let's face it; you're a small business owner who must focus on generating sales, not playing around online. So with the multitude of conversations happening at one time, how can you effectively monitor your online buzz without it feeling like a full time job? While you could part with your hard earned dollars to pay someone to do it, staying on top of your online reputation can be simple and stress free.

Why Should I Care?

Think about it this way. Wouldn't you rather have the opportunity to listen and respond to a negative comment from your Uncle Johnny's nephew who blasted you on Facebook because you wouldn't show him 200 homes in one day or would you rather hear it second hand and possibly lose the opportunity to gently remind him of the other 199 you have already shown him? Listening to what is being said is equally as important as the information you pass along. Social monitoring tools are also a way for you to keep up with competing brands, your favorite bloggers or topics important to you and your brand.

The 10 Social monitoring sites I’ve listed below are FREE and will allow you to "hear" what is being said as well as offer valuable insight needed to effectively navigate your social media strategy.

10 FREE Tools to Build and Monitor Your Online Buzz

1. How Sociable Measure your brands reach and visibility on the social web. Each of your social sites are graded and given a number based on your “visibility score.” You are also able to compare yourself against competitors and then download your findings into a CSV file.

2. Kurrently Kurrently is a real time search engine for Facebook and Twitter. It is a great way to see what is being said right now about you and your brand. I use this tool to research what people are talking about and then respond or retweet that conversation.

3. MonitorThis I love this tool! With MonitorThis you can sift through 25 search engines based on keywords all at once. Type in the keyword you want to research and within seconds your results are displayed. News articles and social mentions from Google, YouTube, Bing and more can be read with a click of a button!

Addictomatic4. Addictomatic In a very short time I have become addicted to this social monitoring tool! Addictomatic allows you to create a news feed based on any keyword or topic. For instance, I’ve chosen “real estate” as my keyword. Within seconds my custom news feed has been created pulling the top information from Google, Wordpress, YouTube, Flickr and more!

5. Twazzup Another simple tool that offers real time results based on your keyword or topic.

6. Tinker Tinker searches both Twitter and Facebook for top news, events, topics and places people are talking about.

7. IceRocket IceRocket will search blogs, images, Facebook and Twitter to find what is being said about your topic right now.

8. Social Mention Set up free daily email alerts about mentions of you, your brand, company, a developing news story or updates on industry changes.

Social Mention

9. Google Reader - I couldn’t live without my Google Reader! This free RSS aggregator pulls all of your favorite blogs into one location so they are easy to keep up with. Set up an account, subscribe to a blog and then organize by folder for easy viewing. Setting up RSS feeds to monitor your online buzz gives you a go-to location for all keyword related and relevant terms needed to keep up with you, your brand and your niche.

10. Google Alerts - Last but not least is this handy tool. Google Alerts offer you the ability to create alerts based on relevant keywords. You can schedule an endless amount of alerts for you, your company name, a specific neighborhood or even an industry topic. Once you have selected your topic, create your alert and set the frequency with which you want to receive your alerts via email.

Social media marketing should not be treated like the dartboard at happy hour after a few too many beers. It should be a strategic effort that’s managed, monitored and assessed on a regular basis to determine effectiveness. Manage your reputation and make your social media efforts pay off with these FREE and easy to use tools!



10 FREE Ways to Manage Your Monitor Reputation was written by Rebekah Radice.


Re-Blogged 14 times:

Re-Blogged By Re-Blogged At
  1. Jamie R. Bell 12/21/2011 04:17 AM
  2. Rockwell Institute Real Estate Education 12/21/2011 08:46 AM
  3. Pat & Wayne Harriman 12/21/2011 10:18 AM
  4. Debbie Walsh 12/21/2011 10:27 AM
  5. Kim Sellers 12/21/2011 10:33 AM
  6. Pacita Dimacali 12/21/2011 08:10 PM
  7. Gene Riemenschneider 12/23/2011 07:25 AM
  8. Louise Thaxton NMLS 69996 12/23/2011 03:49 PM
  9. Mary Macy 12/25/2011 12:18 PM
  10. Gabe Sanders 12/25/2011 10:51 PM
  11. Scott Jones 12/28/2011 03:36 AM
  12. Maria Gilda Racelis 01/04/2012 02:51 AM
  13. Max VanNatter 01/09/2012 01:34 AM
  14. Evelyn Kennedy 01/14/2012 01:37 PM
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Show All Comments
Charlie Dresen
Steamboat Sotheby's International Realty - Steamboat Springs, CO
Steamboat Springs, CO e-Pro

Thanks for the excellent information. It's so important to budget time for monitoring the results of our social marketing efforts and these tools/sites look to be excellent resources to do so...and being "free" is an added bonus. Thank you for sharing them and good luck to you in the new year!

Dec 21, 2011 11:31 PM #34
Toronto, ON

Hi Rebekah - I was not familiar with a number of the sites so I have bookmarked this post for future reference.

Dec 22, 2011 12:03 AM #35
Scott Seaton Jr. Bourbonnais Kankakee IL Home Inspector
SLS Home Inspections-Bradley Bourbonnais Kankakee Manteno - Bourbonnais, IL
The Home Inspector With a Heart!

As always, you have some of the most useful tools to share. And share I will. Thanks and have a great Christmas.

Dec 22, 2011 12:29 AM #36
Mike Yeo
3:16 team REALTY - Frisco, TX

Great list Rebekah. Thanks for sharing this. I have not thought about monitoring before.

Dec 22, 2011 12:30 AM #37
Mike Woods

This is a great list Rebekah! Thanks you for sharing it with the rest of us. I couldn't resist checking them out right away.

Dec 22, 2011 01:36 AM #38
Sandy Acevedo
951-290-8588 - Chino Hills, CA
RE/MAX Masters, Inland Empire Homes for Sale

Hi Rebekah, How did you know I needed some of this stuff? Great list, especially Google Reader might help. Merry Christmas!

Dec 22, 2011 05:47 AM #39
Clay R. Seay
Florida Homes Realty & Mortgage - Saint Augustine, FL

Rebekah, thanks for sharing the links. Wow, who knew of all those tools and sites that track our reputation. I live in Colo Springs back in the 80". Loved the view of Pike's Peak covered in snow on a sunny day.

Dec 22, 2011 07:26 AM #40
Susanna Haynie
CO-RE Group, LLC -Real estate sales and services - Colorado Springs, CO
Colorado Springs Realtor GRI CNE MCNE ePro MRP

I only knew 3 of the 10 social media suggestions! I am loosing my touch LOL! That's why I come by here to make sure I am not missing anything.


Dec 22, 2011 09:17 AM #41
Kim Boekholder Utah Real Estate
Results Real Estate 801.580.5624 - Draper, UT
Broker, Results Real Estate

Wow fantastic list, I only knew about google reader and alerts.  I have a lot to look into 

Dec 22, 2011 03:13 PM #42
Lisa Dunham
Alexandria, VA
Associate Broker, Alexandria Virginia Real Estate

Great resources Rebekah!  I learned a lot from this post.  Thank you for the valued information.  

Dec 23, 2011 01:17 AM #43
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Rebekah, I have bookmarked this for future reference. Sounds like good things to play around with over the Christmas break.

Dec 23, 2011 01:35 PM #44
Louise Thaxton NMLS 69996
Fairway Independent Mortgage Corp Louisiana NMLS#2289 Equal Housing Lender - Leesville, LA
Military Mtg Specialist - 866-960-9115 VA FHA USDA

Rebekah - you are, of course, a GENIUS!  Thanks for this GREAT and TIMELY information!  I will definitely check it out - Merry Christmas to you and your wonderful family!

Dec 23, 2011 03:45 PM #45
Elite Home Sales Team
Elite Home Sales Team OC - Corona del Mar, CA
A Tenacious and Skilled Real Estate Team

Thank you for in information it is something I will use immediately.

Dec 23, 2011 04:48 PM #46
Chandler Real Estate Liz Harris, MBA
Liz Harris Realty - Chandler, AZ

Looks like something we all need to do so if there is anything inappropriate or unfounded we can possibly add a rebutal. I have seen lawyers do this all the time whenever someone posts something negative about them.

Wishing you a fabulous holiday season.  May 2012 be a wonderful year that is prosperous and rewarding for all!

Dec 25, 2011 12:43 PM #47
Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA

These are great suggestions if you want to go further than Google Alerts.  I have them for my name and business name and keep getting Mel GIBSON and Wm WALLACE

Dec 25, 2011 11:03 PM #48
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA


I don't how I missed this post, but I am glad that Pacita reblogged it.  I am going to reblog it also.  Such important information we should all have needs to be widely broadcast.  Thanks.

Jan 03, 2012 10:59 AM #49
David Popoff
DMK Real Estate - Darien, CT
Realtor®,SRS, Green ~ Fairfield County, Ct

Rebekah these are great tools to help become a better blogger thanks for the heads up. Bookmarked.

Jan 04, 2012 03:04 AM #50
Yvonne Burdette-Van Camp
To Buy and Sell Real Estate, see me at Southwest Missouri Realty - Springfield, MO
"Home"work, I have the Answers!

Loved this blog, found it through a re-blog.     I am not a fan of klout, so glad to see more choices.     I have bookmarked this one for sure!

Jan 14, 2012 01:47 PM #51
Christine McDaniel
Coldwell Banker Residential Brokerage Porter Co. - Crown Point, IN
Broker Associate

Thanks for the tips Rebekah!  I can't wait to try these out.  Bookmarking for future reference :)

Jan 14, 2012 01:50 PM #52
Jeff Markell
Empire Home Loans Inc. - Tustin, CA
Sr. Mortgage Consultant - Reverse Mortgages

I came across your blog via a re-blog by Evelyn Kennedy. I consider myself fairly social media savvy, but you have things on your list I've mever heard of. Kudos to you Rebekah for staying on the 'bleeding edge' of social media and sharing with us here in the Rain. I have some homework to do...

Jan 14, 2012 06:22 PM #53
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Rebekah Radice

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