Reflecting during the 2011 December Blogging Challenge
I tend to lose track of time when I become immersed in a book. Reading is my way of escaping. Ah, if only my mother knew when she sent me to my room to punish me, it would become my alone time to escape and read. To this day I still sneak off from time to time with a book, though not as much as I would like to.
What would you like for Christmas from Santa my mother would ask ... Every year it was always the same, books... very specific books. I still ask for books for presents, well sometimes I ask for pajamas too. I just love hanging around in my pajamas reading books... I also love to sit on the beach, under my umbrella, reading a book --- not a Kindle or a Nook --- a book, and it has to be a hardcover book!!
The 2011 December Blogging Challenge has allowed me to reflect about what I feel is an important aspect for my business for 2012. I spend as much time as possible researching, reading and then applying what I feel will help to improve our business.
My two most recent books were based on recommendations and reviews.
"It's Not About You" by Bob Burg and John David Mann is a short book anyone could read rather quickly. My recommendation, if you think everything in life is about you, don't bother reading this book. Oh, and it's not all about you, it's about them. The people we are meeting and talking to, working with and how we respond, not react...
is not a business book, but more of a conversation spoken by the author as if she were your friend. Competitive people seem to be running, doing and conforming but how are they differentiating themselves from the rest of the world?? Are you committed to engage with people so they know you "get" them? Do you have the mindset to engage? Can you offer your business branding without shouting about it? What about quietly whispering what your consumers will be able to experience with you as a business professional as you listen and observe while engaging with them?
Both books are thought provoking and focus on thehuman side of our interactions with our consumers. Take a step back, take a moment or two and rethink how you respond in your business.