Choosing the right real estate marketing mix for your business.
This 16-minute video segment from our IMSD 2012 Business Planning class was just too good for us not to share with the real estate community. Face it, no agent has the time, budget, and talent to generate buyer and seller leads from every real estate marketing channel. It is far better to execute a solid strategy in just a few online channels such as Facebook, Craigslist, or Blogging than it is to skim the surface in every option out there.
But which blend of real estate marketing is right for you?
During this video, we start by revealing the main sources of lead generation for Ben Kinney. Ben is the founder of the Internet Marketing Specialist Designation and his team just closed their 500th transaction for 2011. This guy knows where to dig for real estate leads!
Next, we answer these questions for a variety of online real estate marketing sources:
- How much time should I be spending per day?
- How crowded and competitive is the medium?
- What is this going to cost me?
- How quickly can I see results?
Armed with this information, it’s up to you to decide where your time and budget is best spent.
Remember, every real estate agent will have a different online marketing strategy. Find the lead generation tactics that a natural fit with your abilities and learn to be an expert in those areas.