With new social media companies and various tools sprouting up out of every corner it's difficult to find which ones really work. I've put together this list of my current favorites and I'm sure you will find some new tools here that will increase your productivity and social media effeciency.
A free personal email customization tool with the ability to add your Twitter/Facebook/ and personal blog feeds into your outgoing emails. With the large selection of add-ons and custimztion features, this tool can definately prove as a valuable addition in your email communcation efforts.
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Inbound Marketing University- A free socail media certification program led by industry professionals. With courses covering "How to Blog efficiently for your Business", "Crash Course in SEO" "Developing a Keyword Strategy" "Inbound Lead Nurturing" "Succesful Email marketing" 'Social Media for Big Business" and "Twitter for Business" to name afew, the educational resources here are extremely valuable. If you pass the 50 question exam you receive a really cool certifcate and a badge you can add to linked in and your other profile pages out there. I picked up some amazing information in these courses and passed the test my first time! Now I can proudly call myself an Inbound Marketing Certified Professional.
ActiveRain Univeristy- With free daily classes by the most exciting marketing trainers, real estate agents and brokers in the industry- ARU is a great place to sit back and learn how to dominate the search engines and capture more leads through the fun and rewarding art of blogging. There are pre-recorded materials and step by step guides that will guide you through using ActiveRain to your advantage and will also give you some great steps to follow outside the site that will also increase your online footprint almost immediately! Feel free to call me at 206.515.4545 or aemail me at abe@activerain.com if you'd like more information on these courses or need some advice on getting started with ActiveRain.
Google Analytics- This tool is a must have for any real estate professional. It is important to ensure your marketing stategies are working. Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way.
Google Keyword Tool- The Google Keyword tool is an extremely effective tool for testing out keyword strength when you are building your targeted lists. Originally intended for the AdWords program, the uses of this tool can be completely underestimated. Find out who you want to see your content, imagine what they would search for, test the keyword's strength using this tool and reap the benefits of SEO through proper utilization of strong keywords.
By Utilizing these 5 Free Social Media Tools for Real Estate Agents, you can truly step up your game heading into the new year.
What other free tools have you found effective in your industry in 2011?
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