"DURING my first year in mortgage banking, I chose follow-up as my prime objective and made sure my clients knew it. On one case, a joint-venture construction loan that had required hours of preparation, I was eager to advise my client that I had finally received a letter of intent. I called his office only to be told that he had left for the day. Frustrated, I relaxed by sailboarding in the harbor near my home. As I sailed along on I noticed a large powerboat cruising nearby and was astonished to discover that the man at the helm was my client. I tacked close to the cruiser, and waved. Incredulous, he waved back and slowed the boat. "Just wanted to let you know I've received a letter of intent," I called out. The deal was sealed soon afterward. Attached to the client's agreement was this postscript: "When you say you follow up on a deal, you really mean it!"
I chose this joke because there ARE some similarities with our system of follow-up here. Granted, we probably won't be skiing past anyone on Smith Mountain Lake just to mention thier mortgage is approved, but we do like to consider our clients as an extension of our family. It just makes sense... Purchasing a home can be one of the most stressful, but rewarding, experiences we all go through. Here, at Gateway, we choose to make it more rewarding...than stressful. ;o)
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