I hate dress clothes and the first critical feedback I got from my managing broker was “Please wear dress slacks around the office.”
My answer is NO.
When I market to my clients, I use beer coasters not business cards, I wear jeans not slacks, and I am a self proclaimed Geek who loves things like Star Wars, Battle Star Galactica, and Harry Potter.
Maybe it’s a generation thing, but when I see a suit and tie, or even dress slacks, I think “That guy must be a dishonest sleaze ball.” Sorry to say, this is my association with dress clothes. I generally wear nice Jeans (not holey or to worn) and a casual collared shirt; Not a polo because I don’t want to look like a golfer (I am not a fan of golf.)
When I work for a client I come from a standpoint of contribution. I will crawl in every crawl space, up in attics, and really investigate the house that they are looking at. My clients vary from engineers to artists and I don’t do a ton of low $ transactions. Point being: I have a good business!
Ok, so maybe I am being a little hard on you all wearing a suit to work. When I go out to a fancy place, I dress up and I look pretty sharp. For me work is not a place for dress clothes.
This is part of my niche marketing. I focus on dressing like many of my clients, who happen to be young, first time home buyers. I of course when necessary dress up a little more.
This is one way of standing out so the members of the niche I serve recognize me. Check out this video on TED Talks, Seth Godin talks about standing out from the crowd. I find this works well for me to generate business.
http://www.ted.com/talks/seth_godin_on_sliced_bread.html
TED Talks is like YouTube for people with an education.

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