Working on Proclamations - And Having Deep Thoughts

By
Services for Real Estate Pros with Bluegrass Homes & Farms Realty, Agent Know How

Image courtesy of Eloqua Corp.As the year 2012 looms, once again I am working on proclamations for what may be one of the greatest years of my life. About 3/4 done, or so I thought, I had a thought strike: Am I really wasting my time on certain social media sites, specifically, Klout, Empire Avenue, and even Google Plus?

Real estate coach Darin Persinger issued a challenge on Google Plus recently: Is this site really bringing you business? Have you made any money from it? I admit no, we have not, but we haven't made money from any of the other more popular social media sites either.

Much of this stems from the fact that our main website is a template site...convincing the boss of the value of Wordpress is not as easy as I thought. We did meet with a web designer who understands the value of a lead capture site and/or landing page, so we are making progress. We do have a stealth search site that captures leads and is one of our main sources for internet leads, but people want more than just a search site. They want information.

I don't always see eye-to-eye with Darin, and I can be stubborn sometimes. Even so, I respect his opinion as a real estate rock star and he makes me think...logically, which scares me. ;)

What is the value of social media to us real estate professionals? Is it like the concept of goodwill in business? Can you place a price on your reputation? Is each social media site merely a tool to get money? Or is it like a place, like a networking event or party where you meet people and pass out business cards? If you never got business from parties, would you stop going to them?

Or flip it, what if you met someone at a restaurant and they liked you, and found out you work in real estate. They ask you to list their house. Would you start going to restaurants more?

I've been working hard on having my own opinion and being a thought leader. I cannot deny, though, I also aspire to have an open mind, so sometimes the two thoughts conflict. This is one of those times that I would like to make an informed decision, so I am asking you, what is your opinion?

 

 

 

Comments (8)

Anonymous
Darin

To me it's simple, you ask your self these 4 questions.

  • How many real estate related conversations am I having because of this activity?
  • How many leads do I generate because of this activity?
  • How many appointments do I have because of this appointment?
  • And of course, Closing?

Any activity that doesn't get you direct results you either stop or figure out how it can.

Just "getting your name out there" or "engaging" is that the best use of a small businesses resources.

You don't get venture capital from big investors.

You don't have the time or resources to not get direct results.

If you are getting good results for other parts of your business and making a professional level of profit, have fun with social media. Hang out and enjoy.

My $.03

Dec 23, 2011 05:17 AM
#1
David Gibson CNE, 719-304-4684 ~ Colorado Springs Relocation
Colorado Real Estate Advisers LLC - Colorado Springs, CO
Relocation, Luxury & Lifestyle residential
Lynda,

Two thoughts:

# 1 We are supposed to love what we do so we never work a day in our lives. Do you really love all this social media stuff?

# 2 I’m trying to look at it as seeds you plant that will bear fruit later. Will it? I’m not sure.
Dec 23, 2011 05:53 AM
Lynda White
Bluegrass Homes & Farms Realty, Agent Know How - Louisville, KY
Admin. Mgr., Keller Williams Realty

<<You don't have the time or resources to not get direct results.>> I like that statement. How much time do you give to a platform before moving on?

Thanks for commenting, Darin.

Dec 23, 2011 05:57 AM
Lynda White
Bluegrass Homes & Farms Realty, Agent Know How - Louisville, KY
Admin. Mgr., Keller Williams Realty

David, I love it. That is why I became social media director for Agent Know How in addition to my day job at Keller Williams. (I'm not an agent but do care about results from my efforts for the agents I work for.) And I'm not a hundred percent sure, either, which is why I would love to hear some other viewpoints too. Thanks for yours!

Dec 23, 2011 06:01 AM
Linda K. Mayer
License # 01767321 - La Verne, CA
Realtor, SRES, SoCAL, A REALTOR YOU CAN TRUST

Lynda, Personally I have even gotten a referral lead from playing a game on FB.  Even though I just simnply am engaging people in a friendly way on FB, EA and the Plus, people know I am in RE, my blogs go out and so does my name.  I expect that if I stay consistent I will get more leads in the future. 

And NEVER stop meeting people face to face.  That networking is some of the MOST important ever!  Social Media will NEVER replace it.

Merry Christmas to you!

Dec 23, 2011 07:08 AM
Lynda White
Bluegrass Homes & Farms Realty, Agent Know How - Louisville, KY
Admin. Mgr., Keller Williams Realty

Linda, I didn't know you were on G+! I have you circled now. Thank you so much for commenting. That is really, really good to know. :) Consistency is key to blogging, as I'm told by the great ones like Jay Thompson. Merry Christmas!

Dec 23, 2011 07:24 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

 

Merry Christmas!

Your friends in Maryland, Roy and Dolores Kelley

 
Longwood Gardens Christmas Tree IMG_2211

Photographs by Roy Kelley.  Canon PowerShot G11 camera.
Roy and Dolores Kelley Photographs

 

Dec 25, 2011 01:01 AM
Lynda White
Bluegrass Homes & Farms Realty, Agent Know How - Louisville, KY
Admin. Mgr., Keller Williams Realty

Thank you Roy, what a nice tree! Hope you had a wonderful Christmas. 

Dec 26, 2011 03:18 PM

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