As the year 2012 looms, once again I am working on proclamations for what may be one of the greatest years of my life. About 3/4 done, or so I thought, I had a thought strike: Am I really wasting my time on certain social media sites, specifically, Klout, Empire Avenue, and even Google Plus?
Real estate coach Darin Persinger issued a challenge on Google Plus recently: Is this site really bringing you business? Have you made any money from it? I admit no, we have not, but we haven't made money from any of the other more popular social media sites either.
Much of this stems from the fact that our main website is a template site...convincing the boss of the value of Wordpress is not as easy as I thought. We did meet with a web designer who understands the value of a lead capture site and/or landing page, so we are making progress. We do have a stealth search site that captures leads and is one of our main sources for internet leads, but people want more than just a search site. They want information.
I don't always see eye-to-eye with Darin, and I can be stubborn sometimes. Even so, I respect his opinion as a real estate rock star and he makes me think...logically, which scares me. ;)
What is the value of social media to us real estate professionals? Is it like the concept of goodwill in business? Can you place a price on your reputation? Is each social media site merely a tool to get money? Or is it like a place, like a networking event or party where you meet people and pass out business cards? If you never got business from parties, would you stop going to them?
Or flip it, what if you met someone at a restaurant and they liked you, and found out you work in real estate. They ask you to list their house. Would you start going to restaurants more?
I've been working hard on having my own opinion and being a thought leader. I cannot deny, though, I also aspire to have an open mind, so sometimes the two thoughts conflict. This is one of those times that I would like to make an informed decision, so I am asking you, what is your opinion?