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7 Appreciation Marketing Ideas

Managing Real Estate Broker with Broker, Marketing Coach, Trainer - Red Rock Real Estate Utah 9130327-AB00  

Today I received an email from Marketing Guru, David Frey.  If you don't follow him, I would highly suggest checking out his site - Marketing Best Practices.  

He had some great tips for showing appreciation to your clients, and think it's great to be reminded of this during this time of year.  You should also infuse some of these ideas into your business planning for 2012!

Here I will expound on his tips with ways that they can be used in Real Estate:

7 Ideas for Showing Appreciation

1. Send out personal, heartfelt, thank you cards to everyone that buys from you. - I think that a great card during a holiday that most people don't expect cards is the best thing to do, because EVERYONE mails at Christmas time, but not many send New Year's cards.

2. Do special events just for past customers. - I have seen many ideas in line with this.  You could rent out a theatre for a matinee, and invite your current and past clients and their families for a private showing.  You could hold a special BBQ during the summer and invite your past and present clients (I did this, and had games for the kids, karaoke, and jumpers).  I think your imagination is the only limit with this idea.

3. Give something special to repeat customers who have purchased multiple items from you. - I give a special commission rate to contractors who list more than one property at a time, or to clients who have purchased multiple properties through me.

I also give special gifts to clients at the closing table, to let them know how much I appreciate their business.  

4. Send special gifts to the 20% of your customers that produced 80% of your profits. - A gift card for a great restaurant, or a homemade gift during the holidays, are always special touches for those special clients.

5. Send a broadcast voicemail to all your best customers to say thank you. - You can also use text messaging for this same purpose.

6. Create a special customer appreciation video to send to your customers. - You can use your webcam on your computer, or record a video and add in an intro and title credits by using Windows Live Movie Maker (for PC) that is a free download.

7. Use JiveVideoSystems.com and create personal appreciation videos that you can send to your best customers on an individual basis. - Of course, getting a personalized message that addresses each client is a great way to really connect!


So put some thought into ways you can show appreciation, and add these to your Business Plan for 2012.  And if you haven't started your Business Plan for the new year, then you are welcome to go through my "Strategic Purpose - Journey to Success 2012" as my gift to you this Holiday season!  Just go to http://leadgenerationforrealestate.com/plan/ and log in for free!


Happy Prospecting!


Posted by



Michelle has over 16 years of internet marketing experience, and has recently developed a program to assist other Realtors in learning how to set up and grow their business utilizing the tools that today's technology provides.  Secret Agent Blueprint teaches Realtors how to harness the internet to create a lead generation system that will generate quality leads for themselves, without paying some high-priced lead company for leads that don't ever amount to anything.  Using today's technology, Realtors can easily dominate their market.

Be sure to check out Secret Agent Blueprint to find out more about this step-by-step program.



Cindy Edwards
RE/MAX Checkmate - Johnson City, TN
CRS, GRI, PMN - Northeast Tennessee 423-677-6677

Well thank you so much for these great ideas.  One of the things I do when I receive referrals from past customers is send them a gift card.  I do this on the front end, whether the referral works out or not.  I want them to know, I appreciate their referrals.

Dec 24, 2011 10:53 AM
LaNita Cates
REMAX of Joliet - Joliet, IL

Special events idea: I've always wondered if that would work. I know I wouldn't show up at an event especially not knowing people but I would love to host it for clients and see if they attend.

Dec 24, 2011 11:10 AM
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
850-476-4494 - Pensacola, Pace or Gulf Breeze, Fl.

Good suggestions Michelle and thanks for sharing , one can never have too many suggestions to use when it comes to showing appreciation. God Bless and Merry Christmas.

Dec 24, 2011 11:13 AM
Michelle Fradella-Barfuss
Broker, Marketing Coach, Trainer - Red Rock Real Estate - Salt Lake City, UT
Author of "Top 10 Mistakes Agents Make When Market

Great suggestion, Cindy!

Dec 24, 2011 11:17 AM
Michelle Fradella-Barfuss
Broker, Marketing Coach, Trainer - Red Rock Real Estate - Salt Lake City, UT
Author of "Top 10 Mistakes Agents Make When Market

LaNita - I love being invited to events, and I really enjoy giving them, too!

Charles - Merry Christmas to you!!!

Dec 24, 2011 11:19 AM
Michele Cadogan 917-861-9166
Fillmore Real Estate 2990 Av U, Bklyn , NY 11229 - Brooklyn, NY
Licensed Real Estate Associate Broker -


Thanks for these marketing ideas, i've bookmarked this to share with my new associates, these are great ideas that should also generate repeat business aswell.  People like to know that you care and by saying thanks its always an added bonus.   Happy Holidays to you...

Dec 24, 2011 12:48 PM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

Great ideas.

I make a personal phone call to my clients about a week after the deal is all done.

I ask if they had any questions taht may havecome up.  buyers really like this!

Dec 27, 2011 08:19 AM
Michelle Fradella-Barfuss
Broker, Marketing Coach, Trainer - Red Rock Real Estate - Salt Lake City, UT
Author of "Top 10 Mistakes Agents Make When Market

William - that's a great way to also make sure the process runs smoothly and everyone comes to the closing table happy!

Dec 28, 2011 07:17 AM