Pricing it Right!

Real Estate Agent with Richard B. Arnold Real Estate

Here is an article that I put out in our local Pennysaver as an ad.  This was done back in the summer and have since written one article a month.

Patti's Corner

Every seller obviously wants to get the most money for his or her property.  Ironically, the best way to do this is NOT to list your product at an excessively high price!  A high listing price will cause some prospective buyers to lose interest before even getting in the door!  Also, it may lead other buyers to expect more than what you have to offer.  As a result, overpriced properties tend to take an unusually long time to sell, and they end up being sold at a lower price.

Since writing this article, I find this to be even more important than ever.  I would even go and suggest pricing below market value to be able to compete and make yourself attractive to buyers with all the inventory out there.  Don't get me wrong, I don't want to give away my homeowners money (or mine for that matter) but in what I see in today's market, it's not a time to "test" the market.


Comments (4)

Quakertown, PA
e-PRO, Realtor - Bucks County PA - 610-952-3578

I think you are sooo right.   However  I am not sure how I can sell this program to a seller.  Every seller gives me 10 minutes on why their house is the best house on the street.  It would not be well received if I told them to price it under the market value. 

In this buyers market, every one is lowballing.  If we priced it lower than the market, and then took a low offer, I am not sure I would be representing the seller properly.  Any thoughts on this?


Nov 08, 2007 04:13 AM
Tom Braatz Waukesha County Real Estate 262-377-1459
Coldwell Banker - Oconomowoc, WI
Waukesha County Realtor Real Estate agent. SOLD!


This is so essential. Why is it that some Brokers have such a hard time telling the people flat out "Do you want it to sell, or should I be ordering flowers for next Spring around the sign post?"

More than ever, if a property is not priced right it will not sell like it should.

Thanks for a great post1

Tom Braatz

Nov 08, 2007 04:18 AM
Al Maxwell
Keller Williams - Marietta, GA
Real Estate Agent
Pat you make some good points. I think realtors are still accepting high priced listings, just to get the business.
Nov 08, 2007 04:27 AM
"Tommy" Decebal
HomeSpector Inc. 516-851-5833 - Farmingdale, NY
Adamescu Long Island NY MASTER Home Inspector

Hi Pat,


Happy Memorial Day and best wishes.



May 22, 2008 04:46 PM