Real Estate Video Marketing

Industry Observer with

There has been great buzz over the use of online video to promote the sale of real estate. You can go into the video section of the major search engines and literally find hundreds of real estate videos on any given day. Why is this method of marketing catching on with real estate agents as well as individuals selling their homes by owner?

Firstly, any real estate veteran will tell you the first two weeks a home goes on the market are the most crucial. If there is little to no initial interest from potential buyers during the first two weeks many feel that there will be a long road ahead. Many online video marketers, including your truly, have proven that by carefully selecting keywords to use during the video submission process, top search engine results can be achieved for those keywords within 24 to 48 hours. Of course the length of time your video is able to maintain those results will be contingent on the popularity of the keywords but for mid level keywords it has been my experience that the videos will have top 20 results anywhere from 1 to 2 weeks. Having a real estate video appear in the top 20 results of the major search engines for 1 to 2 weeks provides additional exposure during the most crucial period of marketing.

Secondly, real estate videos are inexpensive when compared to other means of advertising. There are products on the market that will allow one to create slide show video for under $50 per month. You can utilize royalty free music or utilize a toll free number in which you can record a voice over by telephone. If you feel that a slide show video may take away from the presentation value of the property you can always utilize the services of a videography professional. While researching I came across professionals who would create a video as well as provide professional voice over services for as little as $250. For a cost of anywhere from $50 to $250 you wind up with a lot of bang for your buck.

Lastly, opponents of real estate video marketing love to state you will not receive much traffic from the search engines or the various video sharing communities as there are not many people actively searching for real estate on those sites and the search engines. I counter this point by saying even if a video only provided 30 views during a 2 week period, that's 30 more people your property was exposed to then you would have had otherwise. In addition, there are new video sharing sites being created that are entirely dedicated to sharing only real estate videos.

For a great tips on how to generate sales leads through video marketing and how to create inexpensive slide show videos utilizing royalty free music or toll free number for a voiceover visit

If you have real estate videos or know of anyone who utilizes this method of advertising, visit for a video sharing site solely dedicated to real estate.

Comments (5)

Scott Webster
Sutton Group-Associates Realty Inc. Brokerage - Toronto, ON
GTA Real Estate
There really is a new world of opportunities through online media,the ones who see it now will benefit all of the others who wait to long will just be keeping up!
Nov 08, 2007 07:09 AM
Gary Bland R (S) E-Pro, ABR
Hawaii Life Real Estate Brokers - Wailea, HI
I am trying to get going on video stuff for the Internet.  This will be something new.
Nov 08, 2007 07:18 AM
Robert Krames
Smart Media Creative Solutions - Gainesville, FL
I am currently learning about online real estate video advertising. It looks like the next big thing in real estate marketing and I want to be a part of it. I love the direction the internet is going, I watch video online all the time, I think most people do. It is only logical to turn this into a marketing method for real estate.
Jan 07, 2008 01:27 AM
Dan Dashnaw
AgentCasts Real Estate Video Tours - Fort Lauderdale, FL

Indeed Anthony - 2008 will most certainly be a big year for real estate video (and for web video in almost every context).  We're already seeing a huge difference in the 'active interest' level since the calendar has flipped over, as it seems as though moving forward with video tour initiatives must have been a New Years resolution for many in the real estate realm.  =]

We're really excited about the opportunities that video marketing are opening up for sellers online, and we're looking forward to enabling as many as we can with the required resources as the road unwinds!

Best Regards,

Dan Dashnaw

AgentCasts Real Estate Video Tours 

Jan 07, 2008 02:33 AM
Quakertown, PA
e-PRO, Realtor - Bucks County PA - 610-952-3578

Video is something I have not tried.  I would like to learn more about it.  Thanks for this very good information.


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