Who Is Your Blogging Customer?

Reblogger Liz Wallace
Real Estate Broker/Owner with Century 21 Sherlock Homes

This is a very important post from Liz and Bill Spear.  We blog some wonderful information  and hopefully we are blogging the right stuff to the right people.

Original content by Liz and Bill Spear SAL.2002007747

CrowdsWho Is Your Blogging Customer?

Every time you sit down at the keyboard, you need to evaluate who is your blogging customer for the day?  Having a clear target audience should alter your approach to the topic!

For instance, if writing about selling a home, you might be directing the post to:

  • Area home sellers by targeting specifics to their community
  • National home sellers with more generic tips on how to prepare their home for sale
  • Expired home sellers with information on how we analyze their previous listing to identify WHY they didn't sell the first time
  • For Sale By Owners about how using a REALTOR(R) might be to their advantage
  • To New Construction builders on how we market new construction
  • To stagers on how we can partner to sell a home
  • To home inspectors on how the inspection is critical to selling a home
  • To other agents to share tips on selling homes that we've gathered

Now while the general topic might be the same, each of these audiences would need to hear different things for the message to resonate.  So just having a catchy title and a decent topic idea may not be enough to get the job done and get your phone to ring. 

Stop and think, "Who Is My Blogging Customer?".  Tailor it to the specifics of your audience.  It's a What's In It For Them environment, and the better you give your audience what they want, the more likely they are to reach out to you instead of your competition!

Keep on Blogging!
Liz and Bill aka BLiz

The Liz Spear Team
Elizabeth & William Spear
RE/MAX Elite:  Ask for us by name if you visit the office!
Two locations: Lebanon & Mason, OH
Office direct: 513-248-3660
  Liz direct:  513-265-3004
Bill direct: 513-520-5305 Fax: 866-302-8418

MailTo: Liz@LizSpear.com  Our Website: Warren County Ohio Homes




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James Lyon
LyonSF - San Francisco, CA

Those are great points and ones we need to keep in mind when writing our posts.

Dec 27, 2011 11:36 AM #1
Adrian Willanger
206 909-7536 AdrianWillanger-broker.com - Seattle, WA
Profit from my two decades of experience

Liz, knowing who your target market and tailoring your article to them are several key ingredients to a successful blog. Thanks for posting this again, it can't be expressed enough.



Dec 27, 2011 11:52 AM #2
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Liz, Thanks for the extra publicity!  Much appreciated :)

Dec 27, 2011 02:59 PM #3
Irene Durocher
Coldwell Banker BUYERS AGENT - Boca Raton, FL

Such great advice Liz. I try to do different things to draw people to my site.

Since I live in Boca Raton, Highland Beach, Fla. a lot of what I write is related to the ocean or intracoastal.

Have a great new year


Irene Durocher Bristol Properties International



p.s.  I am leaving Scottsdale, Az. Thursday a.m. for New Years Eve in Las Vegas

Dec 28, 2011 01:13 PM #4
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Liz Wallace

Broker C21 Sherlock Homes, Rockville Centre, LI, N
Ask Me Anything About The Long Island Market
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