Admin

Why Use an e-PRO?

By
Real Estate Agent with RR and Company Realty, LLC / www.rrandcompany.com

e-PRO, what does that mean?

It may sound simple, but it really means a lot more to me.  I got my e-PRO designation, courtesy of the National Association of REALTORS, more as a validation of my current skills and to enhance my expertise.  I use the internet and social media to help broadcast houses for sale to as many people as possible.  I use my knowledge of best practices, in combination with the REALTOR Code of Ethics, and in accordance with the laws that govern real estate agents and brokers in the places I do business.  That e-PRO next to my name means I know how to do it, and do it right.

Did I need to get the designation?

Some might say "No", but I say "Yes!"  Today, a vast majority of consumers start their housing search online.  That means that a superior online presence will get your house seen by more people, more often.  That online presence comes from a combination of advertising/marketing, blogging, photography/videography, social media interaction, search engine optimization, and other tech savvy jargon (I won't bore you with all the details.)  But the bottom line is: when people are online looking for homes for sale they need to see yours, and we make sure that they do.

Comments(1)

Show All Comments Sort:
Mike Cooper, Broker VA,WV
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Roger, I'm a big fan of certifications that make sense in the current market.  The e-Pro is a great designation for any agent to have today. 

Dec 28, 2011 05:27 AM