Why Use an e-PRO?

Real Estate Agent with RR and Company Realty, LLC / www.rrandcompany.com

e-PRO, what does that mean?

It may sound simple, but it really means a lot more to me.  I got my e-PRO designation, courtesy of the National Association of REALTORS, more as a validation of my current skills and to enhance my expertise.  I use the internet and social media to help broadcast houses for sale to as many people as possible.  I use my knowledge of best practices, in combination with the REALTOR Code of Ethics, and in accordance with the laws that govern real estate agents and brokers in the places I do business.  That e-PRO next to my name means I know how to do it, and do it right.

Did I need to get the designation?

Some might say "No", but I say "Yes!"  Today, a vast majority of consumers start their housing search online.  That means that a superior online presence will get your house seen by more people, more often.  That online presence comes from a combination of advertising/marketing, blogging, photography/videography, social media interaction, search engine optimization, and other tech savvy jargon (I won't bore you with all the details.)  But the bottom line is: when people are online looking for homes for sale they need to see yours, and we make sure that they do.

Comments (1)

Mike Cooper, Broker VA,WV, MD
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Roger, I'm a big fan of certifications that make sense in the current market.  The e-Pro is a great designation for any agent to have today. 

Dec 28, 2011 05:27 AM