Dear real estate agent, are you a commodity?

The scarcity happens because so many businesses don't care enough or are too scared to invest the energy in so many seemingly meaningless little bits of being extraordinary.  Seth Godin

Scarcity.  ELBs.  Ah Ha.

What ever our profession, how people value us is compromised of Exponential Little Bits.  All the little bits done right add up  to More Ah Ha.  Done lamely, it's more of the same-ol' same-ol'.  Same-ol' same-ol' is common and leads to invisibility and irrelevance.  When others think we're just like everyone else a commodity, in essence, we melt from their memories and become secret agents. Then we starve, or limp off to the Elephant Graveyard. What we want.  What we need.  What we can't succeed without is creating Top of Mind Awareness as a trustworthy and scarce valuable real estate agent/advisor/professional.  Being viewed as extraordinary requires extraordinary effort.  We can't skip steps, or fire off a shiny silver bullet.  To be perceived as something scarce and valuable requires a collection of sincere, thoughtfully planned and carefully executed behaviors and actions. For example:

• How you look.
• The company you keep.
• How you listen.
• Learning and sharing.
• Tone of voice and body language.
• Color.
• Relevance.
• Humor.
• Sincerity.
• Honesty.
• Candor.
• Promptness.
• Reliability.
• Generosity.
• Enthusiasm.
• Personal accountability.
• Responsibility.
• Visibility (on and offline).
• Flexibility and sensitivity.

All of these character based efforts and actions piled on top of each other, over and over again, lead to extraordinary.  The extraordinary is supremely scarce.  If we want a 2012 LoveFest with success these are some of the things we're gonna have to-do and be, day in and day out. _________________________________ Thanks for reading.  I think I'm mostly writing to myself here, forgive me if I'm being duh-obvious.  This may is an exercise in shared affirmative-self-talk to help me/us follow a righteous valuable path.  All the best to you in 2012.  If I can be helpful, ping me - Ken Brand 832-797-1779  Photo Credit