Giving Back with 1 Hour of Your Time

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Services for Real Estate Pros with Digital and Direct Response Marketing

Giving Back with 1 Hour of Your Time

On Monday I spent one-hour helping out a NYC real estate professional who needed marketing help.  People move around in their careers for many reasons and for most change is hard so I figured let me help Aldo out and see if there was a way for us to work together.  After all I am a marketer with years of experience and hands on knowledge that I can share.  In addition, my work experience has giving me the opportunity to work on many real estate marketing projects.  It was time to give back and share.

During the conversation it became clear he didn’t have an online presence and for the most part did not show up as an expert in his local area.  Well, we are now going to work on changing all of that.  While he has accounts on Twitter, Facebook, LinkedIn, YouTube and even Zillow, Trulia and Active Rain (not linking now until he builds out his profile and starts getting active) he doesn’t use any of them!

He is/was posting his listings to Craig’s list and feeding the listings to a few other local sites but nothing that sets him apart as the “go to guy” for his local real estate market or why he was any different from any other real estate professional.  He does have a good understanding of what needs to happen.  He said he is meeting with all the local stores and business (probably more for networking) so I told him to start writing, taking pictures, videos etc and sharing his interesting finds and points of view on his market.  I have high hopes for Aldo so keep your fingers crossed that he follows through.

So in the spirit of the holidays and with the idea of what goes around comes around we spent a productive hour together and now Aldo has to get to work on building out his marketing program.

Best of luck Aldo and if anyone from the AR community has suggestions please leave them in the comments and I’ll point them out to Aldo.

Now what can you do to give back with an hour of your time?



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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Joe Jackson 12/29/2011 01:26 AM
Topic:
ActiveRain Community
Groups:
The Lounge at Active Rain
Giving Back
Type E Personality
Club Chaos
Diary of a Realtor
Tags:
marketing
networking
giving back
real estate marketing
marketing strategy

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Rainmaker
2,012,004
Joe Jackson
Keller Williams Capital Partners Realty - Columbus, OH
Clintonville and Central Ohio Real Estate Expert

I am sure the one hour you gave will come back to you many times

Dec 29, 2011 01:25 AM #1
Rainer
259,548
Ellie Shorb
Compass Real Estate - Chevy Chase, MD
Realtor DC, MD & VA Luxury Home Expert

Terrific. My office is full of collaborators as well... The internet wiz helps the less than technically-inclined, and the seasoned agents help the newbies with contract questions. We talk all the time about what is working or not with our farming or social media marketing. You did a good thing and it will be reciprocated.

Dec 29, 2011 01:32 AM #2
Rainmaker
160,360
Josef Katz
Digital and Direct Response Marketing - Manhattan, NY
{Marketing Maestro}

Joe,  Thanks and I was only trying to hep someone else. 

Ellie - Sounds like a great team and working environment.

Have a great New Year.

Dec 29, 2011 02:17 AM #3
Rainer
329,226
Donald Reich
Prudential Centennial - New Rochelle, NY

Great post Josef. I always enjoy helping out other agents. I know you posted this a while ago already, sorry, I didn't find it sooner!

Mar 22, 2012 09:34 PM #4
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Rainmaker
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Josef Katz

{Marketing Maestro}
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