A recent study by the Farmers Insurance Group Companies lists the ten safest places to live in America, broken into two categories, populations over 500,000 and populations between 150,000 and 500,000. Whether it's buyers or sellers that you're working with, if your market is on either one of the lists, use it to your marketing advantage. The link to the article is listed below.
http://realtormag.realtor.org/daily-news/2011/12/28/safest-places-live
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