Branding Strategies that will Super Charge Your Real Estate Career in 2012

Education & Training with Grace and Charm


Branding is the new key to success. Now is the time position yourself for success, while proactively managing your professional and personal brand.

Your personal/professional  brand affects everything including your :

  • Marketability
  • Market position
  • Market penetration
  • Ability to attract and keep clients
  • The price clients are willing to pay for your products and services
  • Trust and credibility 

Grace and Charm Insight: Living your personal brand means that you represent yourself - with personality and integrity. (c)2011 graceandcharm

1. Wear great clothes.  When you wear great clothes more people will take you seriously. Trust and credibility is establishes instantly. Pay attention to details, details and more details. A missing button, a drooping hemline, a run in your stocking, a not so white blouse, a bulging,over sized handbag.  Are your shoes clean and polished?

2. Become memorable.  Look devastating, develop your own personal alluring signature style that will attract more money, power and influence.  A great watch, or bag, pin, glasses etc.

3. Give complements freely. People love to be complimented, it raises their self esteem and reinforces their decision that they made the right decision to connect with you.

4. Command attention without saying a word. Important people get noticed immediately, with a combination of attitude and actions. When entering a room step to the right of the door, survey the room.

5. Never complain, criticize or condemn. Those that make the most money are paid for finding solutions. There is no such thing as a fixed income just a fixed mindset.

6. Smile and make eye contact. Successful and confident people make direct eye contact.  A smile opens the door and breaks down barriers.

7. Have an attitude of gratefulness. When you are grateful you send of positive energy, people are drawn to people who are positive.

8. Three (3) Second rule.   Extend yourself to those you don’t know well. Notice someone  and   within  three seconds go over and introduce yourself.

9. Move slowly-People who move fractionally more slowly than others tend to get noticed and come across as sexy.

10.Toot your own horn: Celebrate  who you are in your uniqueness and celebrate your successes and the successes of others. Everyday  do at least one thing that puts you into the world more brilliantly, more attractively and more triumphantly than you were yesterday.

11.Become a philanthropist.  Philanthropy is not limited to those who give great sums of money.  Philanthropy as defined by The Free Online Dictionary is: deliberate affection for mankind, shown in contributions of money, property, or work for the benefit of others. I started an organization called My Dreams do Come True, our mission is to provide any girl who wants to attend her prom a dress, free of charge.  That is how I give back to the community.

12. Become a published author, again another way to gain expert statues in your field.

13. Practice good manners.  People like to be around those who are kind and considerate. You are also setting standards for others' behavior and encouraging them to treat you with similar respect.

Grace and Charm Insight: Many people think etiquette is all about the fork you use.  It is not! Developing your social skills will:

  •  Increase your earning potential by opening doors of opportunity
  •  Enhance your relationships
  • Attract better and higher paying customers or clients
  • Clients become raving fans
  • Increased self-esteem
  • Position you to attain power and influence
  • Win the support of others who can help you achieve your goals
  • More media opportunities
  • Establishes immediate trust and credibility 

Business etiquette is a necessity even more in today’s business world where it does not only give you a competitive edge over the competition but also brands you as the preferred, partner to do business with.

Your company’s brand or your personal/professional brand is what separates you from your competition. It’s what will get your customers to buy from you over and over again.

You are a product! The greatest brand in the world is YOU.

“Change how you feel about yourself and you will have a warm inner glow that draws people to you.” Walethia

Need a speaker for your next event?   

Any business motivational speaker can entertain and present inspirational messages, but very few can deliver a speech that creates immediate perceptional and behavioral changes benefiting both the participant and the organization.
Walethia Aquil
International Author • Speaker • Philanthropist

Transforming professionals from Invisible to Impeccable!
For speaking engagements: 866.610.3476 

Comments (4)

Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

WOW! I am sooo loving this blog Walethia. I can't believe this one wasn't FEATURED. This one has featured written all over it.  Number 11 was definitely directed at me. Been saying that this year is the year I get more involved in Volunteering. Also need to get back into Ministry-THIS YEAR. My previous broker told me that you have to dress to impress. People have made up in their mind probably less than six seconds if they are going to work with you or not just by the way you dress. Need to write a blog so Active Rain Members can know about you.

You wrote a blog that I also liked last year. And are you on Facebook or Twitter? If so I would look you up so that we can connect. Pray that you have a very great year this year. Great post.

Jan 18, 2012 05:23 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Walethia, liked all your steps. I am little slow - and will try to implement your 3-second rule.

(Let's see if that helps me get more

Jan 18, 2012 05:37 PM
Christine McDaniel
Christine McDaniel Realty, LLC - Avon, IN
Broker Associate

Very inspirational Walethia.  I agree about dress also, things are so casual anymore. 

Jan 18, 2012 05:59 PM
Walethia Aquil
Grace and Charm - Flushing, MI
Transforming professionals from Invisible to Impec

Thank you all for your comments.  Praful Thakkar, all of the strategies are effective.  I provide real life solutions that work, not text book theory.  The key is implementation.


Christine McDaniel, I happy you have gotten benifit from the article.  

Larne "Te Real Estate Farmer" Folayan  Thank you for your encouraging words.  


I would like to invite you all  to connect with me.

If you would like more of the same be sure to request my Grace and Charm Success Newsletter,

We can connect on FB (walethia aquil)  and Twitter: graceandcharm2 or like my FB page: Grace and Charm




Jan 28, 2012 06:37 AM