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How Much Do You Expect From Your Sales Manager?

By
Services for Real Estate Pros with RE/MAX Executive Realty - Happily Retired 104763

It doesn’t matter how many years of experience an agent has under his/her belt, there is always more to learn.  Having said that, what do you look for in a manager?

Does your management need to know more than you?  Should your management staff have all the answers?  I’ve been a real estate manager for 25 years.  In my humble opinion, I think a manager who thinks he/she has all the answers is a problem to the office. 

A good manager is someone who can interact with an agent and that "one on one" interaction results beneficially for both the manager and the agent.  There should be leadership without intimidation; communication without dictating; listening without interrupting; and no judging.  A good manager is a leader who is a pied piper, if the job is done properly. 

Energy is an element that every good manager must have.  It should radiate to each agent; enthusiasm about the job and the market should flow throughout the office; and production should run freely and consistently because of that energy. 

Production always starts at the top.  A productive office is one where management is involved in the market whether it is transactions, marketing or closing clients.  Direct involvement by management is important. If management is weak, the office will follow suit, and the agents will be less productive.  It’s very important to meet and interview management when selecting a real estate office.  Interviewing works both ways, doesn’t it?   

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Barbara Todaro, Great Grandmother to Caleb, Santino, Aiden and Gianni       

Todaro Team - Retired

508-918-9148

               

             Copyright © 2009 - 2021 Barbara Todaro

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Comments (10)

Kathy Streib
Cypress, TX
Home Stager/Redesign

BarbaraT= while I don't have a Sales Mgr, I know that the one I had so many years ago was always enthusiastic and up beat.  She kept our office going and was one of the reasons we all enjoyed being there.

Dec 29, 2011 06:43 AM
Doug Rogers
RE/MAX Coastal Properties - Destin, FL
Your Real Estate Resource!

A sales manger should be a little scary...

Dec 29, 2011 06:52 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Kathy..... that's a good sales manager...

Doug....no scariness.... management by fear????

Dec 29, 2011 06:53 AM
Fred Carver Real Estate Consulant
Retired BC Realtor - Victoria, BC
Accredited Real Estate Consultant

Hi Barbara...the way I look at it .....two heads are better than one when you need answers..our Manager is now mainly a manging Broker, not much time for sales support.

Happy New Year-Fred Carver

Dec 29, 2011 08:02 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Fred....I think a manager needs to be a mentor if it's needed..... sales support is needed no matter how much experience an agent might have....two heads are definitely better than one.

Dec 29, 2011 08:09 AM
Nancy Conner
Olympia, WA
Olympia/Thurston County WA

I envision a manager as similar to a teacher/coach in that they can help agents think through a problem and find solutions or point them in the right direction to get the data they need.  One who can gently push an agent to achieve more than they thought they could.  And a positive attitude is HUGE!

Dec 29, 2011 08:48 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Nancy....that's a good description of a good manager.... positive attitude is required....

Dec 29, 2011 08:52 AM
Brin Realty Associates Team At Bean Group
Bean Group | Brin Realty Associates - Amherst, NH
Amherst NH homes and Southern NH real estate

Well said Barbara, I learn every day, having a great team allows agents to get quality opinions from others.

It would be an honor to be in your office under your leadership...I like the way you lead!

 

Dec 29, 2011 09:59 PM
Bill & Cyndi Daves
Hiawassee, Young Harris, Blairsville, Hayesville, Murphy and Beyond! - Hiawassee, GA
TeamDAVES - Your REALTORS In the GA/NC Mountains!

Barbara - I think too many "managers" spend their time managing the business side of the office (i.e., balancing trust accounts, reviewing files, etc.) and not enough time managing the SALES side of the business.  Granted I know there are administrative things that need the managers attention, but a good administrative assistant will be worth their weight in gold if they allow the manager to be a cheerleader and mentor rather than a bookkeeper!

Happy New Year!

Cyndi

 

Dec 29, 2011 11:48 PM
Carol-Ann Palmieri
RE/MAX Executive Realty, Al and Cal Realty Group - Franklin, MA
"Cal" the Real Estate Gal

Hi Barbara.  I guess the word manager brings up the negative connotation of control.    Not what a manager in real estate should be and that's not what we find in our office in you!    The perfect blend of coach, teacher and adviser.    The "manager" does definately set the tone of an office and should be a factor in selecting one.  

Dec 30, 2011 01:23 AM