SEVEN DEADLY SINS WHY YOUR HOME AIN'T SELLING !

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Real Estate Broker/Owner with Maxus Realty Group - Broker 301-246-0001 Broker - Realtor - CEO
Seven reasons why your home isn't selling is:
If you have had your home on the market for several months and haven’t seen much activity or any offers, chances are that one of the following seven reasons maybe the blame...

Reason #1 Your price maybe too high
No doubt about it, the most common reason for a home not selling is that the asking price has been set too high. The reasons for setting your price too high to begin with are many. Ranging from over enthusiastic listing agents to unrealistic seller expectations. Regardless of the reason though, if you’ve priced your home too high, you’ve set yourself up for a number of obstacles to selling your home. Even if you do get an offer for the overly high asking price, the deal may fall apart before closing because the buyer may have problems financing at too high a price. Look at other homes for sale, ones as similar and as close to yours as possible. If they are going for less than you are asking, you may be priced too high. The fact is, your home is competing against those other homes, and what buyers are willing to pay is what will determine final sales prices. Don't put yourself in a position were you are HELPING the competition sell and your home is being used by other Realtors as a reason to buy adjecent homes.

Reason #2 The condition of your home
There is a lot of competition out there to sell homes. Yes, I know you think your home is special but. . . the other ones for sale have the same argument. Your home has to compete against other similar homes for sale, as well as competing against shiny brand new homes. The more you can do to make your home look appealing to a buyer, the better your chances for a quick sale. Look at your home with a critical eye – put yourself in the buyers position. A buyer doesn’t want to have to do anything except move in. It's a buyer's market in early 2007 and take note. . . Your best “bang for the buck” in improving the condition of your home are paint and carpeting . Make sure that all of the paint is in great condition, both inside and out. Repainting doesn’t cost too much, and will usually make the biggest impact on buyers. Make sure all of the flooring looks good too. You may want to consider putting in new carpet. Again, it’s not that expensive but it sure does make an impact on buyers coming to look at your home.

Reason #3 Location, location, location
It’s the oldest cliché in the world, but it’s true. When it comes to real estate, it’s all about location! When it comes to homes, things like how good the schools are, crime rates, visual appeal of the neighborhood and noise or the smell of pollution can all effect how desirable the location is. If you’re in a bad location, a good real estate agent may help to minimize some of the impact by suggesting improvements to the house. But the only really reliable way to overcome a bad location is with a lower price. Simply put, an identical home in a bad location won’t sell for as much as the same home in a better location.

Reason #4 Your marketing campaign is out of steam
The best listing agents all use an aggressive marketing plan to market their listings. If your listing agent isn’t making sure your home can be found easily on the internet, isn’t actively marketing his or her listings to other agents in the area, isn’t running ads in the local newspapers and real estate publications, then it might be time to change agents. If all your agent has done is put a sign in your front yard and add your home to the local MLS, then that agent isn’t coming close to doing all that can be done to effectively market your home. . . Yes, I'm pretty sure you saved lots of money in commision fees hiring your agent. . . but if it won't sell, how much $$$$ really have you saved? Every single month that passes by is costing you money!

Reason #5 "The market is slow"
You’ll hear it described as a slow market, or a buyers market, or maybe a dead market. But it all means the same thing. That home sales in the Washington area are slow. That there are too many homes for sale and not enough active buyers. There are several things you can do to combat a slow market. The most effective strategy is to sell at a lower price. Buyers are expecting to find bargains during a slow market. You can also help yourself by offering to pay some concessions to help a buyer that might not have a lot of cash. The ultimate way to beat a slow market is to simply wait it out. But that’s not always an option for many sellers.

This is the time when you should demand from your Realtor guidance. . . experience, having a clear goal how to market your home and having the resources to invest in selling your home should be your priorities. If you hired your neighbor's son just because he just passed the Realtors exam after the fourth try. . . you may want to question your priorities. What's more important to you? keeping peace with your neighbor or calling the best Realtor to do the job?

Reason #6 Your home isn’t easily accessible
To get your home sold quickly, it’s important that other agents in the area show it to as many potential buyers as possible. When a busy buyer agent is compiling a list of homes to show a buyer, the agent will naturally tend to show those houses that are easiest to gain access to first. Many homes on the market have unnecessarily restrict showing for a variety of reasons. . apointment only. . call 24 hours before. . have guard dogs , call before you come or risk getting eaten!. . Ask your agent, put a lockbox and instruct him to make your property as acsessble as possible. I know it's an incovenience but you will soon find out that sacrificing your comfort may mean a quicker sale!

Reason #7... You have an agent nobody likes
Ohhh, I'm going to ruffle some feathers on this one. . it sounds almost silly, but it’s very true. If your listing agent isn’t liked or respected by other agents in your area, it could slow down the sale of your home. When an agent prepares to show properties to prospective buyers, the agent begins by talking to the buyer to find out what kind of home they are looking for. Then the agent searches thel MLS and other sources for homes that fit the buyer's criteria. If there are a number of good matches to choose from, and one of them has been listed by an agent that is hard to get along with, arrogant, or has otherwise made himself unpopular, well… It’s just human nature to tend to skip over someone you don’t like. Another reason maybe that this Realtor is known to negotiate the lowest commisions for buyers agents... they will sell you in the idea that offering a very low commision as a bounty for Realtors to sell your home is sufficient enough. . guess what, if your Realtor can't negotiate a good commision for himself and the buyers agent to come... odds are that he will fall short negotiating on your behalf and your home will be dressed up with no party to go!

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Rainer
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Judith Reppert
United Country Countryside Realty - Mount Vernon, MO

Fernando, Happy New Year!

I enjoyed reading your blog...very similar points to a brochure I'm putting together for my expired presentation.  I was scanning AR to see if I missed any major ideas that I could put in my brochure.

The only thing I didn't already have is the point about commissions, which is a very good point also.

I tend to disagree with you a bit on emphasizing local print advertising to a seller.  I think that giving the seller the idea that if only they had had more print advertising, the house might have sold, sets you up for a pattern of inefficient money-spending to keep them quiet while the correct price, condition, internet, maybe one local print ad source, plus your diligence as an agent does the real work of getting the place sold.  So, I'm trying to phrase my part about marketing a bit differently.

My approach is more...it's the price, unless you can find something else major and specific as a cause. 

Not trying to harp on you about advertising, more a matter of getting my thoughts about it in order!  Thanks again for the blog.

Jan 03, 2008 02:46 AM #1
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Fernando Herboso - Broker for Maxus Realty Group

301-246-0001 Serving Maryland, DC and Northern VA
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