3 Simple Tips for Optimizing Your Blog Posts

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

Your Blog posts can gain just as much traction online as a web page if properly optimized. This is not to say every post must be optimized since we love to rant or vent or just share sometimes. But for those posts that you really want to be found long after you have dimmed the light from the screen then you must optimize them accordingly. As I previously discussed in SEO going Social, you will still need relevant information out there that someone wants to read but finding it is going to be different. You will need to title your blogs and give them a description that draws people in to want more. They will find your information on their friend's Facebook or Digg.com and then share with their group of friends if they find it share-worthy.

Here are 3 steps for optimizing your blog posts:

optimize a blog post

1. Write your post first then optimize it later. You want to be found for related searches and similar content as well so once it's written determine the best keywords or phrases and add them naturally into your content. Remember to use your heading tags in the code to allow that phrase to jump out to Google and your readers. If it doesn't read right people are not going to follow your thought process no matter how many keywords you have dispersed throughout. Make sure its legible, understandable and something that people would want to talk about, not just read about.

2. Be creative on your meta descriptions. While meta keywords (those on the back end of the site that you enter separately from the post) are not that important any longer, your description is very vital to optimizing a blog post or page. You want about 150 characters in your description before Google and other search engines start cutting you off so make sure you give your reader everything they need to know for clicking to read more in that short synopsis of your post or page. While some blog posts don't allow you to type in a description separately [ActiveRain], Google and others will take the first 150 characters from the beginning of the post, so make sure its a good one.

3. Link related posts and pages within your article. You want your reader to stay on your blog or website as long as possible and by leaving breadcrumbs from one related post to another takes your reader on a journey to learn as much as they can about you, the content and the information. You don't want so many links however that your blog plays like the start of a movie (so many trailers we forgot what we were here to see in the first place). Give your audience just enough to keep them going and make sure there is always a way to contact you for your business, service or help.  Don't just give us a list of links at the end of the blog but link it within the content itself. Think of Wikipedia; they link related terms, keywords, landmarks and definitions all the time so at any time you are reading and want to know more you can click through to learn additional information on that topic. Write your blog posts this way.

Of course the title of your blog post is going to be HUGE!! That's where it's at. Once you have that title mastered, work on optimizing the entire blog post to live long after its scrolled off the proverbial page.

Posted by

Personal SEO Tim and Tammy Emineth

Personal SEO Facebook Page Personal SEO Instagram Page Tammy Emineth Pinterest Page Personal SEO Linkedin Page Linkedin Page


Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677

Comments (108)

Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Tammy - Thank you.  I will work on all this.  I feel like my posts are always a work in progress.

Jan 16, 2012 03:03 PM
Toronto, ON

Hi Tammy - Your tips will help many ActiveRain newbies with maximizing their SEO.

Jan 16, 2012 03:07 PM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Tammy, you always provide us with such good information. Bookmarked this just as a reminder to me.

Jan 16, 2012 03:26 PM
Kathy Burke
Sensational Home Staging~~Danville, CA - Danville, CA
S.F. East Bay Home Staging

Tammy.....You really give out some of the very BEST info that is so current and topical!  THANKS for all the hard work to keep us informed!

Jan 16, 2012 03:56 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Tammy- I'm definitely saving this post.  i struggle with what words to use for keywords and how to best optimize my blog.  Your suggestion to first write your content then go about optimizing them makes sense!

Jan 16, 2012 04:17 PM
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas


I always learn so much from you!  You are incredible.  Thanks for sharing!

Jan 16, 2012 04:45 PM
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Tammy--I think I am collecting your posts into a book!  Such great information.  I love your idea of writing the post first and then going back to optimize it.  Makes so much more sense!

Jan 16, 2012 05:48 PM
Sandy Acevedo
951-290-8588 - Chino Hills, CA
RE/MAX Masters, Inland Empire Homes for Sale

Hi Tammy, always such good information. Love that you impart your knowledge to us.

Jan 16, 2012 06:46 PM
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566

I was just looking over a Wikipedia page about the Town where I live to study all the components. 

Jan 16, 2012 09:18 PM
Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired

Hi Tammy,

The bait master!

Love the graphic!

I had not heard about writing a description separate from the post itself. Hmmm



Jan 16, 2012 10:12 PM
Susan Jackson
America's Network Realty Group, Inc - Sandy Springs, GA

Tammy, I have not been linking my older post in my new content, will cetainly starting doing that.  Keywords are know are "key.  thanks for sharing these great tips.

Jan 17, 2012 04:20 AM
Karen Steed
Tallapoosa, Bremen, Waco, Buchanan, Temple, Carrollton - Tallapoosa, GA
Associate Broker Haralson Realty

Tammy - Great info.  It's so difficult to know how to make the best use of keywords, descriptions, etc.  I sometimes forget all about keywords when writing.  Thanks

Jan 17, 2012 06:20 AM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

I came from the reblog by Lynn. The most difficlt ting is to do small things that make sense (LOL)

Jan 25, 2012 04:02 PM
Merv Edinger & Associates
Remax Nova - Halifax, NS

Good points.  I will definitely do more of this.  Still relatively new to the blogging.  I laughed recently though when I had a phone call from a SEO optimization company.  The young "salesman" told me that he, as an employee, is allowed to have his own website & work on it through the "company".  He told me that he had been working on his golf site for 3 months & was very happy to already have it on the 3rd page of Google searchs.  Then he asked if I would like to spend $300 per month! on their services... lol I had been working on mine for the same time frame with better results.  Needless to say, I did not decide to use their services.

Feb 06, 2012 04:17 AM
Derek McClintock
C2 Financial - San Diego, CA

Hi Tammy, another wonderful post full of tips from you.  I could spend a whole afternoon just reading your blogs. Thanks for all the awesome information.

Feb 16, 2012 05:05 AM
Melissa McKinney
Everything Pines Partners Fayetteville - Fayetteville, NC
Realtor, www.LivingFayetteville.com

Tammy~ tons of great information! thanks! I like the thought of writing first then go back to optimize it...

Feb 16, 2012 02:57 PM
Adrian Willanger
206 909-7536 AdrianWillanger-broker.com - Seattle, WA
Profit from my two decades of experience

Tammy-great pearls! I like the on about writing and then going back through to optimize it. Thanks!

Feb 16, 2012 02:59 PM
Kristine Ginsberg
Elite Staging and Redesign, LLC - Short Hills, NJ
NJ Home Stager

Tammy - we are so lucky to have you here in the Rain with your infinite SEO wisdom! I didn't know you need 150 characters in your description before Google and other search engines start cutting you off! This is so important and I will be cognizant of it from this point forward! Thanks for making all our lives easier - you rock!

Feb 16, 2012 11:22 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Tammy you make it sound so easy:) by the time I finished reading all the comments I forgot how to do the SEO:)) hence I bookmarked for reference:))

Feb 18, 2012 07:21 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Great post and speaking of links; you have kept me suckered in for a couple hours now.  

Jul 07, 2012 02:14 PM