3 Ways To Find Out Who's Reading Your Blog

By
Education & Training with Executive Director of Education at eXp Realty

 When I first started on Active Rain earlier this year, I had no clue how much I would learn in such a short time.  The first thing I remember noticing about Active Rain was that there was vast amounts of knowledge, and so many wonderful people here.  I wanted to learn all about Blogging, the benefits, the value, and why anyone in our industry would want to consider Blogging.  I needed to know so I could share with my clients if this were something they should invest their time in doing.

I was spending hours just reading and learning from all the members here on Active Rain.  As I started to get comfortable with navigating my way around, I decided to start inviting other Industry Professionals from my areas.  Before I knew it, I was accumulating hundreds of points, and even  started feeling confident that maybe it was time for me to start writing and posting myself.  

I tried a little bit of everything.  Promoting my company, sharing marketing ideas, exposing technology, sharing secrets to Internet strategies, writing "How-To" posts, and even sharing personal experiences with some motivational and inspirational tid-bits!  All this was in an attempt to discover who was my audience, what was my voice, and what worked best.  Posting was also helping me to better my writing and of course my typing skills. LOL!  

As I started connecting with other members, and building relationships, I realized that there was so much more to Blogging than just putting up some posts and replying to others comments.  Getting points and moving up the ranks was cool and even somewhat addicting, but getting to meet others, learning about them and their business really was becoming the addiction.

Sometime in May this year, I wondered how many members or consumers were actually reading my Blog.  I wanted a way to track who was reading my posts, and what topics I was writing about that created interest to readers inside and out of the rain.  I wanted to know where they were coming from, what posts they liked most, how they found me, what browser and computer were they using, and how many a day were actually visiting me, and for how long?

Here are a couple tools I have used to help guide me and give me information about my Blog, my topics, the readers and so much more.  They have really helped me learn what works and what doesn't for my particular writing style.  I am in no way claiming to be an expert at this stuff, but having the right tools and the right people to help, makes all the difference in the world.

 Starting with Google Analytics, this allowed me to see more graphs and charts about my Blog than I could ever imagine.  There are more pies than Marie Calendars there.  You can find out what browsers people use, what page they came in on and what page they left, numbers of hits and views, unique visitors vs repeat visitors, search engine referrals, bounce rates, even keyword searches that brought them to my Blog.  This was just the beginning...

 Then I added a Site Meter, just to get a daily count of hits to compare to Google and see how accurate the numbers were.  Site meter will also give you statistics, daily hits and times people viewed specific pages, and it even gives the domain and ip address of each visitor.  This is a great little tool to add to your Blog or Website.

 My favorite one has to be Clustermaps.  OMG - this little freebie shows you the map from where the servers are located of users from all over the world.  I thought that the only people reading my posts were the members here, and maybe an occasional lookie lou or consumer.  Well I have to tell you, I am currently averaging around 8000 hits per month with over 15,000 pages viewed from all over the world.  How can this be?  I guess just write and they will read!

Since March, I have converted/referred several listings to Agents in my areas, picked up a few investors that work with my REO Agents who specialize in those properties, and I have met numerous Agents in and out of my area that I am now working with.  I am also getting emails and phone calls on a regular basis from consumers who need  assistance with their Real Estate.  Who's reading our Blogs anyway?  I just came to AR because I wanted to learn what this was all about!  I wanted to be able to help my clients and friends.  I had no idea it would ever be like this.

Don't take for granted all the POWER that lies beneath the surface here in the rain.  Use whatever tools you need to get the most out of your Blogging experience.  I have tried to create posts that will be helpful to you.  I have a passion and desire to share in these successes.  Tracking is a key part of making your Blog the best it can be.  I just had someone from South Africa "poke" me today.  She found my profile here, and now I have made another friend far across the land.  South Africa?  I never would have thought....

Referring clients to other members is as good as it gets!  As I grow, learn and progress here, this is my way of giving back.  I still am not sure where I am going or what I am doing, but it sure has been fun and rewarding for me, and for those I'm able to refer business.  Keep writing, keep experimenting, keep trying, it takes time and most of all, it takes a commitment!  You will start seeing the rewards from your efforts here, but you will only get out of the rain, what you put into the rain.

Thanks for letting me be a part of this wonderful network, for sharing so generously your comments and ideas, and for letting me find my voice and my purpose here.  You can only learn by doing, and many times, only by failing!  The rewards in the end are worth all the time and challenges in the beginning!  Keep writing because someone is always going to be reading.  I love the Active Rain Network, it's members, the readers, and the results! :-)

All Content Copyright Protected © 2007  Subscribe to Brad Andersohns Blog Add Brad Andersohn as an Associate

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Trish Nash Team 01/10/2009 12:08 PM
  2. Deborah Thornburg Peaks 12/11/2009 12:20 PM
  3. Jack O'Neal 08/16/2013 02:01 PM
Topic:
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Groups:
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Realtors®
The Art Of Marketing You
Real Estate Technology
HELP/FAQ (Read 'Purpose Statement' Carefully!)
Tags:
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google analytics
help
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Ambassador
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Erica - I see the script for GA in the right place on your my settings page, have you logged into GA to see your stats?  I just checked mine and it is definitely working.  What seems to not be working for you?  The only thing GA allows you to do is log in to their site to see reports and check visitor stats.  LMK.

Jan 10, 2009 08:05 AM #350
Rainmaker
188,355
Johnathan Mullaney
Village Land Shoppe - Flagstaff, AZ
Broker, Flagstaff Real Estate

Brad,

Thank you for the info and links, as always its very helpful.

Jan 10, 2009 08:21 AM #351
Ambassador
800,766
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Erica - keep me posted, I want to make sure this is working for you. Thanks. :-)

Jan 10, 2009 12:03 PM #353
Rainmaker
1,222,992
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Wonderful suggestions.  I just signed up for a site meter.  Thanks.

Mary Yonkers

Jan 10, 2009 12:16 PM #354
Rainer
24,156
Rick Huffman
Mortgage Banker - Kent, WA

Brad thank you for sharing your knowledge of Active rain to all of us. I have found your information helpful.

 

Jan 10, 2009 04:00 PM #355
Ambassador
800,766
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

@Mary & @Rick - thanks, I am happy to hear this information and suggestions are useful and helpful. :-)

Jan 12, 2009 08:58 AM #356
Rainer
26,570
DriveBuy Technologies
DriveBuy Technologies - Austin, TX

Brad,

You are an AR ubermensch! So many good tips packed in to a tiny little post. How do you fit so much flavor in to every byte? Terrible pun, don't answer that.

Ian

May 30, 2009 11:49 AM #357
Rainer
154,195
Sasha Miletic - Windsor Real Estate
RE/MAX Preferred Realty Ltd. - Windsor, ON

Hi Brad,

Thanks for sharing. Its really superb... informative, helpful... Keep posting nice blogs...

 

Best of luck and success

 

Aug 18, 2009 02:44 AM #358
Rainer
64,467
Tamara Camden Vacation Rental Agent
All Rentals 2 Remember, inc. - Key West, FL

Brad, thanks for all of the great tips.  Much appreciated!

 

May 11, 2010 03:35 PM #359
Rainer
23,538
Barbara Adamson
Keller Williams Realty Atlanta Partners - McDonough, GA
Realtor, Henry Co GA & Owner Adamson & Associates

Great tips Brad!  Thanks so much for sharing!

Aug 23, 2010 06:40 AM #360
Rainer
23,538
Barbara Adamson
Keller Williams Realty Atlanta Partners - McDonough, GA
Realtor, Henry Co GA & Owner Adamson & Associates

Great tips Brad!  Thanks so much for sharing!

Aug 23, 2010 06:40 AM #361
Rainer
23,538
Barbara Adamson
Keller Williams Realty Atlanta Partners - McDonough, GA
Realtor, Henry Co GA & Owner Adamson & Associates

Great tips Brad!  Thanks so much for sharing!

Aug 23, 2010 06:40 AM #362
Rainmaker
74,986
Stefan West
West Realty - Murrieta, CA
Temecula-Murrieta-Menifee CA Real Estate

I use several tools - don't forget your Long Tail info.  That has been a real eye opening and works well with blogging!

Sep 05, 2010 11:55 AM #363
Rainmaker
544,237
Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

Even 3 years later, this is some great information. Thanks, Brad!

Dec 17, 2010 01:15 PM #364
Rainer
92,374
Ellen Wright Adams
Academy Mortgage.......We are a Equal Housing Lender - Eugene, OR
LoansByEllen- Licensed in Oregon

Thanks Brad; it's 2011 and this blog is still something I needed to know about!

Jan 26, 2011 11:32 AM #365
Ambassador
800,766
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Hi Ellen - yeah, this one is definitely a little dated, but the info is still good.  So much has changed since 2007, it's nice to go back and read posts published from years ago, some of them still hold true, others really demonstrate how much we've evolved in this industry over the years.  Thanks for taking the time to read and comment.  :-)

Jan 28, 2011 02:05 AM #366
Rainer
108,890
Robert Schmalz
West Los Angeles Real Estate Group - Santa Monica, CA
Cal. Lic Broker

I can see why so many people commented. Great article with lots of good info. I always wanted to know how I could find out if any of my posts were being read

May 23, 2011 12:15 PM #367
Rainer
32,026
Christopher Leo
Status 5 Studio, Inc. - Sunnyvale, CA
Leading Agent Real Estate Marketing

Those cluster maps are super cool!

Jan 16, 2012 01:07 AM #368
Ambassador
800,766
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Robert - Since this post was written, there's even more and better ways to see who's stalking your site or blog.

Christopher - I use clustermaps on many of my sites, one of my favs for sure.  :-)

Jan 16, 2012 03:40 AM #369
Rainmaker
153,756
Sandra DeVargas
Buffalo, NY
The DEVARGAS Team at Keller Williams Realty

Thank you Brad,

I have not been blogging for a long time, but have been curious who my audience now I can find out.

Sep 22, 2013 08:50 AM #370
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