We Stage Ourselves, Why Not Stage our House? (Perspectives on Real Estate and More From a Home Staging Pro)
After reading Walethia Aquil’s blog about personal branding it occurred to me that Home Staging and Personal Branding (a.k.a. Self-Staging) are very similar. After all, when we present ourselves to the world in a real estate business capacity, 
aren’t we striving to appear warm and welcoming? Don’t we want to appear capable for the job? Isn’t our goal to be accepted and chosen? That is exactly what Home Staging does for a house.
In her very first point, Ms. Aquil writes, “Determine the "look" you want. Your physical appearance sends out a message. What message do you want to send?” Home Staging is no different. Choosing the right “look” for the house is critical and the appearance of the house definitely sends a message to buyers. If your house is jam packed with furniture, it will appear small. If the cabinets and closets are stuffed full, Buyers will believe there is not enough storage space. 
Ms. Aquil goes on to explain that Personal Branding will “reflect your internal values” and we should “know that a good physical appearance is important to every aspect of your lifestyle.” Well of course a house’s appearance to buyers reflect value in that, if Staged properly, Buyers can see that the house is family friendly or is great for entertaining. As our personal appearance is important to personal lifestyle, a home’s appearance is important to every aspect of the sales process. Home Staging will cause buyers to connect emotionally with the house. Home Inspectors and Appraisers view staged homes as well cared for properties.
I could go on, but the point is that if you dress to be successful, why wouldn’t you do the same for your house in order to prepare for a successful sale. Personal Branding is about attracting clients that will choose you. Home Staging is about 
attracting a Buyer that will choose your or your client’s house. See what I mean, we stage ourselves, why not stage our house?
One more thing, in point 15, Ms. Aquil reminds us to “Invest time in creating an outstanding appearance. You may have to rise 30 minutes earlier.” It takes work to prepare ourselves to meet the world. We must invest both time and resources to present the image that will invite success. When preparing a house for sale, we must also invest time and resources, but by doing so we increase the odds of a successful sale! Want to know more, we should talk.
Wishing you a quick sale!
Kathy Strader, ASP
Comments(2)