State of J. Philip Real Estate, 2011 Edition

Real Estate Broker/Owner with J. Philip Faranda (J. Philip R.E. LLC) Westchester County NY License # 49FA1074963

Two of our board membersAnother year has come and gone, and the real estate industry continues to plug along under the malaise of the housing downturn that has yet to hear the word "recovery" since the 2007 Sub Prime domino was the first to fall. Our firm was only 2 at that time, and we are still standing. Actually, we're doing a bit better than standing. Here's how we did in 2011: 

Out of 872 MLS member firms, our company was ranked 55th in closed sales. This puts us in the top 6% of brokerages in our Multiple Listing System, which is run by the second largest association in the State of New York. 

Of the $17 million in sales volume we closed, over a full 3rd was from our growing team, a huge increase in percentages over previous years. This was among my most important goals from last year at this time- to grow our family of producers. I expect that the trend will continue. I predict that I will be less than half of the dollar volume in 2012, and that my own personal production will still be higher. 

Regarding my own personal production: I was ranked 29th out of over 6500 agents for closed sales in 2011. This actually constitutes a "down" year for me personally, as I was previously in the top 10 from 2007-2010. However, this was by design. I sent far more business to my team, the production was distributed among our associates, and we'll parlay that experience into a stronger 2012. Dozens of inquiries a week are given to our team to follow up with, and given the caution of the public, our conversion rate is encouraging. 

Regarding the team: there are 25 licensees associated with the company with several more waiting in the wings. In a climate that has seen some firms close or merge with others, I am proud that the brand we are building is growing. As happy as I am with the talent and hard work of our agents, prouder still am I of their integrity and scruples. If you work with a member of this firm, you can expect that they'll be fierce, ethical advocates for your best interests. When my caller ID is the number of one of my agents, the typical conversation is not how to just make the sale alone; it is almost always how to take the best care of the client. We don't hire just anyone here. You can't teach honor. I am humbled to have these guys with me. 

One of my 4 life coachesI was recently re-elected to my 3rd term as MLS Vice President, and I was on the committee which oversaw the merger of three local associations into the new Hudson Gateway Association of Realtors, which now covers 4 counties of New York City's northern suburbs. The name is pending, but the merger is in full effect in January. I was humbled to be included in this endeavor. 

That which is not growing is dead. The plans for 2012 include a cutting edge revamping of the company website, an overall increase in our web marketing, and to put every listing the company carries to be on page 1 of Google for the most common consumer local search terms. We will add more quality agents and brokers. They will also have better tools with which to serve their clients and build their practices.  

Behind the numbers are some awesome clients, all of whom have a story. We helped some short sale clients leave their situations with dignity. We helped some first time home buyers build that first nest. We wiped our share of tears, we gave our share of happy hugs, and the firm got some new friends who will refer future buisness because we took care of them. I am greatful to everyone who chose us as their broker in 2011. 

Men can't give birth. Next to my family, this brokerage is my baby. It is my name, my reputation, and my passion. Anyone who knows me knows this- I love building my brand, and the goals for 2012 are aligned with that purpose. 

Comments (28)

Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning J Philip. Congratulations indeed. I admire you and your priorities. If I were doing business in your area, you would be the one. Wishing you a great 2012.

Dec 31, 2011 01:07 AM
J. Philip Faranda
J. Philip Faranda (J. Philip R.E. LLC) Westchester County NY - Briarcliff Manor, NY

Jared, I hope that 2012 is a maple smoked year for you as well! 

David, I heartily agree with that opinion. But I'm biased. 

Gail, thanks very much- I hope 2012 is awesome for you, and the next time we meet I want to hear wonderful news about it all. 

Dorie- flattered that you noticed. ;-) Thanks for your support this year, I suck as returning comments but I greatly appreciated your voice in 2011. 

Phil, thanks for subscribing- Karma is a great term- there was atime when we even debated about growing a team for fear that they'd just take what they learned and go elsewhere, but among their traits is loyalty and that goes hand in hand with their integrity. 

Tammie, I hope the same for you! 

Andrea, among my 2012 goals is to clink glasses with you. 

Janis, the merger will be good for all involved, believe me. Expect good things. 

Sheila, you make me blush. Thanks for the vote of confidence. :) Here's to a great 2012. 

Dec 31, 2011 01:24 AM
Bryant Tutas
Tutas Towne Realty, Inc and Garden Views Realty, LLC - Winter Garden, FL
Selling Florida one home at a time

Well done Phil. Your company is certainly growing. I'm sure 2012 will be another banner year.

Dec 31, 2011 02:02 AM
Bryan Robertson
Los Altos, CA

You've had a very good year, Phil.  Your focus on customer service is, I think, one of the key reasons for your success.  Everything I've ever seen you write focuses not so much on what's profitable but what is in the clients best interest.  That makes you, in my book, an excellent businessman.  I'm sure 2012 will be an excellent year for you and your team.

Happy New Year!

Dec 31, 2011 02:33 AM
Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY

You are a good dad for your kids and agents. Happy New Year 2012 to you, Ann and the little ones!

Dec 31, 2011 04:15 AM
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi J. Philip - Congratulations on a very good year, at a time when such things are rare indeed. And may 2012 bring you continued success! Have a great weekend and a prosperous and happy new year!

Happy New Year!

Dec 31, 2011 04:16 AM
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

And you are the upstanding, honest agent/broker/owner that we WANT in this industry.  Glad to see your name on it Phil!!  Congrautlations on the growth of your baby and much success in the future.  Happy New Year!

Dec 31, 2011 06:15 AM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

Outstanding attitude!  You will continue to be successful in this business despite what the market throws at you because you are a dedicated, honest and knowledgeable professional.   Happy New Year!

Dec 31, 2011 07:18 AM
Gerry Michaels
Glasswork Media Arts - Gettysburg, PA
GettysburgGerry Social Meida

Hope you have an awesome 2012

Dec 31, 2011 07:29 AM
Rich Cederberg
eXp Realty - Albuquerque, NM
eXp Realty Agent Albuquerque

Congratulations on a successful year and best wishes for the year to come!

Dec 31, 2011 08:05 AM
Christine Smith
Buyers Brokers Only LLC - - Canton, MA
Exclusive Buyer Agent & Attorney, Canton, MA

Congratulations on a productive 2011 Phil!  As others have mentioned, your dedication to the clients and overall integrity are impressive & set you apart from the others.  Here's to an even more production 2012!

Dec 31, 2011 08:56 AM
Anne M. Costello
Weidel Realtors - Yardley, PA

Congratulations Phil. Hardly surprising that your company and your own business is doing well in a challenging environment. Best wishes fora very successful 2012!

Dec 31, 2011 06:28 PM
Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

I'm happy as can be to hear that 2011 has been good and 2012 looks forward with kenetic energy.  And I think the character and scruples starts from the top down...  You attract what you are Joe.

Dec 31, 2011 08:55 PM
Cal Yoder
Keller Williams Elite - Lititz, PA
Homes For Sale in Lancaster PA - 717.413.0744

Wow, that is the kind of productions which is great.

Happy New Year! I hope 2012 is a great year for you and your family. Be well! I am looking forward to more time in the Rain in the next year.


Jan 01, 2012 06:01 AM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Sounds like a wonderful year for me.  Most importantly, you've built the foundation for a super strong 2012 and the next 5 yrs, so way to go.

Jan 01, 2012 10:18 PM
Leslie Ebersole
Swanepoel T3 Group - Saint Charles, IL
I help brokers build businesses they love.

You can't grow the business and list and sell. It sounds like this will be your transition year now that you have people in place to take over the clients. Happy New Year!

Jan 02, 2012 03:48 PM
Christine Hooks
Pino Agency - Pennsville, NJ
Celebrating 25 Years in Real Estate!

Many congratulations, Philip!  May 2012 be even kinder to you and yours! 

Jan 02, 2012 03:49 PM
Kate Elim
Dockside Realty - Spotsylvania, VA
Realtor 540-226-1964, Selling Homes & Land a

Hi Philip...Congratulations on the success of your company.  Best of all, on your ability to find the best to work with you.  The fact that you take pride in their integrity and scruples is why they were drawn to you and why they remain.  It makes such a difference in this business.


Jan 02, 2012 04:02 PM
Susan Mangigian
RE/MAX Preferred, West Chester, PA, RS152252A - West Chester, PA
Chester & Delaware County Homes, Delaware and Ches

Wishing someone I like and admire very much a wildly successful and happy year.  xxoo

Jan 04, 2012 11:13 AM
Morgan Evans
Douglas Elliman Real Estate - Manhattan, NY

I like to think back also behind the numbers about some of the sellers and buyers that we worked with in 2011. 

Jan 06, 2012 04:32 AM