Don’t hate the players. Hate the game.

Services for Real Estate Pros with Doorsteps

I found this image last year, and it has stuck with me ever since.

Whether or not it is wholly accurate, it is certainly valid.  Real estate agents do have a reputation problem. They are the first person to be blamed when something goes wrong, and the last to be credited for success.

When I purchased my first apartment in NYC, I had this feeling of helplessness — that my fate was lying in the hands of a lot of amateurs.  I mean, anyone can get a real estate license, right? 

But even I knew I was being unusually harsh, especially on someone who had yet to have the chance to prove (or disprove) himself.  So where did my feelings come from?

A few ideas:

1.  I want to buy, not be sold.  Buying a home isn’t like buying a pair of shoes, or even a car.  Your home is a deeply emotional, even sacred space. But the process of doing so can feel confusing, convoluted, and chaotic – that one emerges not feeling happy to have a home, but relieved it is finally over.  That puts the agent in the unfortunate position of personifying all the bad parts of the process, even though she/he actually controls very little of it. 

2.  I want to understand what you do. As a former consultant, I know that there are many things that the agent needs to do to complete the transaction that often go unnoticed and therefore unappreciated. There was always a part of me that wished I knew what the process looked like – what my agent was actually doing and what was coming next.  Have they really earned that 6 or even 3%? How could I possibly assess their worth when I really don’t know what they do besides turning a key?

3.  I want to believe you’re in it for the right reason.   For a brief while, there was an influx of people looking to cash in on a seller’s market.  And in a sales based industry, the longer term is often sacrificed for the sake of getting some deals done today. That is recipe for disaster.  Especially because while being a real estate agent is one of the easier jobs to get into, it is one of the hardest to stay in over time. 

Many of these whys inspired the design of ABC.  Our tools and features coordinate agents and homebuyers seamlessly together, recasting the agents as the indispensable experts they are - and supporting them in operating efficiently in an increasingly inefficient business environment and broken system.  It also takes care of much of the administration, so agents can focus on sharing their expertise of a certain area, and putting best practices to good use – rather than filling out paperwork.  We also coordinate all the other players – like attorneys, inspectors, even lenders – and clearly spell out their roles and responsibilities along the way.

Many of the agents I have recently spoken with became agent’s because finding someone’s perfect home is important, rewarding work. They believe in the power of home to transform people and places. 

The truth is, there are some very good agents out there.  ABC helps them become great ones.

- Michele 

Comments (8)

Dale Baker
Baker Energy Audits and Commercial Properties Inspections - Claremont, NH
New Hampshire Relocation Real Estate Information

Howdy and evening Michele

Welcome to the ActiveRain Real Estate blogging community! You'll sure find a lot of mighty fine folks with in the community. I'm one of the many AR community Ambassadors. If you should ever have any questions about how to do things or about the ActiveRain community, please feel free to contact me, and I'll sure be mighty glad to give you a helping hand.

This sure is a mighty fine first blog post you have done, keep up the mighty fine job of posting! I'll be looking forward to seeing even more mighty fine blog posts written and posted by you, plus seeing you join  some of the mighty groups in the community.

Have a good one
Dale in New Hampshire

Jan 01, 2012 10:18 AM
Ken's Home Team LLC. | 360.609.0226 | Portland, OR & Vancouver, WA Real Estate Team
Ken's Home Team LLC. - Vancouver, WA

I wanted to say hello and CONGRATS!!! On joined ActiveRain, You have made a GREAT Choice!!!!!  I have been a member for over 2 years now and it has been amazing for me and my business check out my blog. I would like to add you to my network Check out my Profile and Please add me to your network and I will ad mine to yours, also, if you need any help please feel free to call me or email me.  I offer this because I also want to get to know you and when I have a referral I know a person in your city so I can send YOU Business!

Again, feel free to contact me if you need any help with ActiveRain.

Thank you,

Jan 02, 2012 03:13 AM
Todd Clark
eXp Realty LLC - Tigard, OR
Principle Broker Oregon

Welcome to Activerain and I hope you are learning a lot and if you ever need any assistance, don't hesitate to Check out my blog, email me, call me, I will be glad to help you in any way possible. Also, check out the main page of Activerain and look for the Activerain University tab, there are lots of educational webinars to help you build your business.

Jan 02, 2012 04:31 AM
Benjamin Clark
Homebuyer Representation, Inc. - Salt Lake City, UT
Buyer's Agent - Certified Negotiation Expert

Michele - Welcome to Activerain! Way to kick off the new year! Don't hesitate to ask any questions you have!

Activerain Agents give agents a GOOD name. Let's build that prestige one blog entry and one client at a time. We'll get there!

Jan 02, 2012 02:33 PM
Amy Morrison
Knipe Realty NW - Portland, OR

Welcome to Activerain, 

As someone else who is newer to the rain, here have been the two places I have spent most of my time learning from those before me. The first is Activerain University and the second is the Activerain Newbies group on Activerain. I think I learn more in those two spots on blogging and business building than I could anywhere else. The people here are sol willing to share their knowledge. 


Jan 05, 2012 07:23 AM
George & Arlene Paukert
Road to Wealth, Inc. - West Palm Beach, FL

Don't you just love Activerain! I think you will learn so much here, I know we have! Look forward to getting to know you better.


Jan 05, 2012 07:29 AM
Knipe Realty
Knipe Realty NW - Portland, OR

Welcome and glad you found Activerain and hope to get to know you better. If you ever need any help, don't hesitate to shoot us an email, we would love to help you.


NW Broker Secrets

Jan 05, 2012 07:32 AM
Bryan Robertson
Los Altos, CA

This is a great first blog but you need to keep it going!  Let me know how I can help.  In the meantime,

Welcome to Activerain!


My role as Ambassador is to offer help and assistance to new members to get them off the ground to succesful blogging.  One of the best parts about this community is that there are many members offering excellent tips on how to blog better.


My first suggestion is to go to Activerain University.  There you'll learn the basics of writing a good blog article as well as comments.  I'd also suggest looking at some of the top bloggers and looking at how they structure their blogs.  A few folks to consider include:



One of the best groups to submit your posts to is Bananatude and I'm a moderator there along with several others.  When you post a story there, you'll get a lot of regular readers stopping by with comments.  Many members of that group are Ambassadors and regular members who just like to help.  The founder, Anna Krutchen, is a very gracious educator of new members.  Please stop by the group and get in touch with her.  I also suggest "Diary of a Realtor", "Almost Anything Goes", and "Whacked" as good groups.


Lastly, one of the best ways to make friends here is to comment every day.  Don't focus on points as much as just writing something relevant to the blogs you read.  If you really like a particular writer, then subscribe to their blog.  Subscribing is an easy way to find new posts from authors you like.


If I can help youin any way, please feel free to call or write.  I'm happy to help.  Stop by my blog as well.  If you like it, please subscribe.  I look forward to reading your comments.


Jan 19, 2012 04:09 PM