The single most powerful tool a Realtor has for attracting buyers to their listings is the camera. High Quality Photography should be just one more way you distinguish yourself from the competition. If you want to take stunning indoor shots that wow both your clients and the buyers, you need these 3 items:
- A good camera
- A wide angle lens
- LIGHT - LIGHT - LIGHT
Number 1 takes little explanation. And btw I have seen some shots here on AR done with relatively inexpensive equipment with wide angle capability. You're not going to get a quality shot with your cell phone.
A wide angle lens will give you the ability to catch more of the space. The more space you capture the bigger it looks. With a good wide angle lens you can make a tiny cabin look BIG.
LIGHT - LIGHT - LIGHT and more LIGHT - if you have #1 and #2 and you dont have good light, chances are you're not going to get a good picture. YOU'VE GOT TO HAVE GOOD LIGHT. An investment in a good flash and/or lighting equipment will pay off. If you have a good camera you may be able to get a decent shot without good light, with warm hues, but I just don't think they compare to one taken with good light.
I offer the pictures below as an example of a wide angle lens capturing a lot of space and good lighting (ok the camera's not so bad either: NIKON D200). I took these late at night and used the interior lighting available and an SB-800 flash.
Here is another shot that with less light. As you can see its much warmer. If I remember right, I bounced the flash off the ceiling for this shot.
Maybe they can add Basic Camera Training - BCT - as a new Realtor designation.
© Randy "Lazarus" McAtee
Owner / Broker Lazarus Realty