Is There Really an A$$ for Every Saddle?

Education & Training with Sell with Soul

Last fall, I wrote a book specifically for the NAR convention called: 74 Ways to Sell Your Listings in Today's Market.

But after it went to press, I slapped myself in the head because there's one topic I didn't cover in the book and I should have.  So, I'll address it here. 

The question I didn't answer was: "If I do each and every one of your 74 thingees to sell my listing, can you swsguarantee that it WILL sell?"


Sure wish I could. With all my heart, I wish I could promise everyone who buys my book and puts my advice into action that their listings will sell within xx days. But that would be a lie and I'd never lie to my friends.

Here's the thing. There simply may not be a demand for your listing right now. There may literally be NO buyers for what you're selling.

I had a broker once who made the statement "There's an a$$ for every saddle." Cute, huh? All she meant was that every home will sell eventually. And it was true, back then. Today? Not so much.

There simply aren't enough buyers out there. Very few of today's buyers are willing to take a chance on their home purchase. If your listing offers any sort of investment risk, it may not be sellable. Right now, anyway.

So, if your listing isn't selling and you've done everything you could possibly do, it's NOT YOUR FAULT!  Please stop agonizing over what else you can do or who else you can call. You've done your best and none of us are miracle-workers.

Stop losing sleep. Rest easy. You're too cute to look so stressed out!



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Allen C. Wright
RealtyU - Aliso Viejo, CA

JA - Yes every home will sell eventually based on PTC (Price, Terms and Condition) ... unfortunately with the over heated market it may take some  (... no ... ) Lots of time in certain markets


Good Luck Next Week

Nov 09, 2007 10:48 AM #9
John MacArthur
Century 21 Redwood - Washington, DC
Licensed Maryland/DC Realtor, Metro DC Homes
J-Dawg - It is a hard world for a saddle tramp when the market is happy riding bareback. I appreciate your noticing all the weight I have lost. It has been too long since a sassy little filly called me cute.
Nov 09, 2007 11:08 AM #10
Loreena and Michael Yeo
3:16 team REALTY ~ Locally-owned Prosper TX Real Estate Co. - Prosper, TX
Real Estate Agents
I believe that every house can sell at the "right price". What the "right price" is, that's another story. If it is low enough, any house can sell in the short time frame. Whether the Seller that sells wants to acknowledge it.
Nov 09, 2007 11:14 AM #11
Wayne Miller
San Diego, CA
I agree with you, I just wish our seller would think the same thing before going to another Realtor...
Nov 09, 2007 11:32 AM #12
Chad Baird
Re/Max Spirit - Dayton, OH

I sell the beat down donkeys that nobody else wants or are anxious to get rid of, and yes they do sell! 

I've never bought or read any of your material, but I am a follower of your insight on this site and other forums (I think I'm a cyber groupie!).  I referred a new agent to your site a few months ago (which I hate to suggest a new agent pay more money for the attempt to start out).  Not sure if she follewed up on it or not though. 

Good luck with the new book and have fun in Vegas! 

Nov 09, 2007 11:35 AM #13
Prudential Preferred Realty Butler PA
Prudential Preferred Realty - Butler, PA

I would do onehundredandseventy things at this point, and I don't think it will help.  People can't afford to lower their price any more than they already have, and they have a serious need to move.  Where can you go with that?

I hate feeling helpless!

Nov 09, 2007 12:13 PM #14
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

Jayne - It's so easy for us to be judgmental about our over-mortgaged clients, but that's a dangerous place to go. If your clients can't or won't lower their price, respect that they are adults and have made the right decision for them. It sounds as if you "get" that. So stop feeling helpless! (yeah, easy for me to say).

JMac - how much weight have you lost? I'm following in your footsteps - lost 4 pounds in three days!

I've always been on the "at the right price anything will sell" bandwagon, but I'm not so sure anymore. Of course, the wrong price will kill any sale, but if a house has too many fatal flaws, I'm not sure there is a buyer! Buyers are fussy and they aren't going to buy a mangy dog - they'll compromise on other features before they'll buy something they don't really want.

I could be wrong - and that would be okay!

Nov 09, 2007 08:25 PM #15
Josette Skilling
Keller Williams Capital Properties - Bethesda, MD

Are you inside my head??  I was just thinking about this because I'm writing out my whole process - soup to nuts.  And part of that is looking again at my marketing plan where I do the 70 things.  And I know this question will continue to come up right at this point in the conversation.  Can I guarantee it?  No.  I wish I could but even with lowered prices and doing every single thing right, there are not enough buyers right now to match to every house.

We have to be perfect in this market to get a shot.  And that's what we are working for:  the shot.

hmmm... seems like the same thing we are doing with our marketing plans - looking for the at bats so that some of them become clients where we discuss the 70 items required.

Nov 10, 2007 12:36 AM #16
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul
Yes, Josette - you and I are on a vibe!
Nov 10, 2007 12:52 AM #17
Marlene Scheffer
Realty Station - Bremerton, WA
Realtor to Kitsap County, WA

OK, so I'm going to point out that there are two types of a$$es, the donkey-kind and the kind that sits ON TOP of the saddle.  I think the saying as Jennifer said it is correct, but they are referring to the other kind of ass, the kind on top of the saddle.  LOL!

Jennifer, I want this book too, but only if you sign it for me.  So now I'm up to two books, lordy!  Very appropriate for our current market though, thanks!  See you in Vegas!

Nov 10, 2007 05:56 AM #18
Bryant Tutas
Tutas Towne Realty, Inc and Garden Views Realty, LLC - Winter Garden, FL
Selling Florida one home at a time
Yep.......I couldn't agree more. Poinciana Fl is NOT a buyers market right now. It is a nonexistant market where we may or may not sell your house no matter what we do. If there are no buyers and only 2% of the inventory is selling every month not much I can do about that.
Nov 10, 2007 06:25 AM #19
Irene Morales Ward
REMAX Distinctive Real Estate, Inc. - Stafford, VA
Realtor - e-Pro - Northern Virginia Real Estate
Jennifer - You've got that right!  In a cookie cutter neighborhood, price would likely be a deciding factor for the buyer looking on that street.  But then consider a "unique" property that is right for a small pool of buyers (and they are out there - there's just a lot less of them) and you've got a marketing challenge.  No doubt dropping the price might bring in more buyers...but the "right" buyer will find it in time - God willing - like Ed Nailor showed! 
Nov 10, 2007 11:49 PM #20
Rob Baldwin
REALTOR, Santa Clarita
Ahhh Jennifer, you are so right. In the area of So Cal that I am in we figure there is 1 buyer for every 14 homes currently on the market. And that number could be a little conservative.
Nov 11, 2007 02:06 AM #21
Linda Scanlan
A Fan of AR - Burleson, TX
Preach it Jennifer! That's right onthe money! Sometimes the demand is just not there!
Nov 11, 2007 08:57 AM #22
Maggie Dokic | Miami, FL | 888.883.8509 X101
eXp Realty LLC - Miami, FL
GREEN, CDPE, SFR, Pinecrest | Palmetto Bay |

I got your book yesterday.  It looks great!

I appreciate this post.  I've been struggling with a few listings.  I've done all I can but hire a brass band.  <<sigh>> 

Nov 14, 2007 12:46 AM #23
Rick Riley
RE/MAX Realty Group - Gaithersburg, MD
There is a price that will sell just about any house... the question is, are you willing to go there? Would a house sell if we priced it at half of today's "market value" Is there a buyer out there that would step up to the plate and say "hell yeah', i'll buy it for that!.. I think so, as long as everything else is ok.. location, condition etc. But you say "HALF!?!?. Yeah I know.. tough pill to swallow, but we are bebating wether there is a A$$ for every saddle, and I say most definately yes... at some price.
Nov 18, 2007 12:48 AM #24
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul
Rick -- but... what if EVERYONE priced their homes at "half" the market - we'd be in the same spot - simply not enough buyers for the inventory!!
Nov 18, 2007 01:05 AM #25
Rick Riley
RE/MAX Realty Group - Gaithersburg, MD

Hi Jennifer, Sorry for the long delay. If home prices were suddenly cut in half, I think there would be a feeding frenzy like you wouldn't believe. First time home buyers could get back in the market and that would cause a ripple effect all the way up.

I believe there is a pent up demand out there. Kids are graduating from College and moving back in with their parents because they simply can't afford these prices. Families are "doubling up" and there are those who would like to move but they are stuck. The slowdown in the market was inevitable because wages did not rise with the rapid increase in home prices.

BTW, Keep up the good work. I read everything you write and I am totally seduced. :)

Dec 09, 2007 01:56 AM #26
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul
Rick - well, yeah! What an interesting perspective. In fact, it's something to look forward to, even if prices don't fall by half. I wonder if, after all this shakes out, there might be an explosion due to the pent-up demand. I, personally, have some real estate "desires" that I'm putting off; imagine how many others are in the same position. Selling real estate might be a TON of fun in a year or two!!!
Dec 09, 2007 07:40 AM #27
I was so consufed about what to buy, but this makes it understandable.
Aug 10, 2011 08:40 PM #28
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