Staging in the beginning is CRUCIAL in this market!

Real Estate Agent with Coldwell Banker

I know, I know. Money is tight... House prices are down... Can't afford to stage. Those are some of the things we are hearing these days. Well the truth is, savvy sellers realize that a small investment in staging now will reap them larger benefits in the future. I can't tell you how many houses I've staged that have been sitting on the market for months vacant. Once they are staged they sell, usually receiving offers in a matter of days. How many mortgage payments have those homeowners thrown out the window? If they had invested in staging in the beginning they would have come out way ahead. 

We all know inventory is at an all-time high. Home buyers are overwhelmed with so many choices that they will easily pass over a house that doesn't WOW them.  If the pictures on the MLS don't grab them, they probably won't even bother. This is why staging is crucial. Your online pictures have to stand out. Staged pictures will do just that.

I just want to encourage everyone out there to stage when you first list the property, don't "wait to see what happens". If you do you are going to lose the most valuable 2 weeks in the beginning when your house is a new listing. This is when you will get the most traffic. If your house isn't staged and then you decide to stage later, it's hard to get people to come back. 

So, yes, times are tough right now, but it is possible to put your house on the market and have it sell right away. You just need to price it right and have it staged. This is a winning combination.


Kelly Townsend, Star Staging 


Posted by

Kelly Townsend, Realtor, ASP, CDPE

Coldwell Banker

600 Bicentennial Way, Suite 100

Santa Rosa, CA 95403

Comments (4)

Patricia Aulson
Realtor - Portsmouth NH Homes-Hampton NH Homes

I too think staging is a good idea anytime. It give people more of an idea how their furniture will fit in and where.  It is especially good idea with new construction and homes that are vacant. It can make the difference to those "visual people." They need to be shown......You know how nice it is to go into a "model home all furnished beautifully"....the buyere wants it. They invision there place looking quite like it.


Patricia Aulson/Seacoast NH/ME/MA 

Nov 09, 2007 10:08 AM
Keith Elliott Jr
KEIRE Realty Group - Manassas, VA
Principal Broker/Owner

Hi Kelly,

Welcome to Active Rain! The opportunities to learn and network are incredible here. Best of luck to ya!


Nov 09, 2007 04:32 PM
Jackie Peraza
Perceptions AdverStaging(TM), LLC - Framingham, MA
Home Stager - Framingham, Massachusetts

Kelly- You said it - we've heard it from Realtors(r) for years, those first 2 weeks are crucial.  It's definitely much better if the home is staged before it even hits the MLS.


Dec 15, 2007 05:17 PM