Can ZILLOW and ACCURACY be Used in the Same Sentence?

By
Real Estate Agent with Solutions Real Estate CA DRE #01490977

Can ZILLOW and ACCURACY be Used in the Same Sentence?

 

I had to wonder, when I received a weekly Zillow report, if ZILLOW and ACCURACY can be used in the same sentence??!!

 

It appears not.

 

This is not about  inaccuracy of their Zestimates – plenty has been written about those, and we are all aware of the issues, and Zillow’s discussion of error percentages which in some cases are significant.

 

My weekly Zillow report was insightful – it was about an “active” listing that was canceled, by mutual agreement, with the seller almost 6 months ago. The property was relisted with another agent at a much lower price, did not sell, and is now rented.

 

ACCURACY??

 

Now it appears to be mine again through some Zillow magic.

 

Oh, I know what happened. It replaced, mysteriously, a real listing I very much have in Oceanside.

 

I wonder how many other agents realize how inaccurate Zillow can also be with listings?

 

Accuracy Sign, NOT!Do consumers know?

 

To be fair to Zillow, there are other portals with the same problem – I’ve seen it happen on Trulia. I had an agent's listing in Iowa show up in MY list of listings a couple of weeks ago.

 

But this is getting pretty tedious, as it's happened more times than I can count.

 

Listing reports serve a dual purpose – they let me know about activity on my listings. But perhaps more importantly, they help keep track of the inaccuracies.

 

Syndication can be a good thing, but things sometimes go awry – a listing you have disappears, or one you don’t have becomes yours!

 

Clearly we have to pay particular attention to where our listings are, and aren't, so we can fix the issue.

 

Just one more adminstrative task to distract us.

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Rainer
341,896
Raymond Denton
Homesmart / Evergreen Realty - Irvine, CA
Shady Canyon Specialist

Jeff - are you going to contact Brad at Zillow, to resolve problems (# 75)?  If yes, would you please let us know how it goes?  It sounds like Brad is concerned and Zillow is able to resolve everybody's problems if the right people are contacted.

Jan 04, 2012 03:46 AM #76
Rainer
80,895
Gene perez
Greater Mortgage Solutions & Valley Hills Realty - Santa Maria, CA

I hate when I hear that they went on Zillow and tell me what the values are ..

Jan 04, 2012 03:52 AM #77
Rainer
46,716
Phil Porter
Charter One Realty - Hilton Head Island, SC

Zillow is a thorn in the side. Clients like it with all the graphs, "zestimates", etc. I have a condo listing that doesn't show up (neither do 4 of the other 5 on the market). The one condo in the complex that does show up is mapped a being located by a sewer holding area, not the actual harbor view about a mile away. Plus the aerial still shows a building that was torn down over three years ago. Not kept updated, I'd say!

Wouldn't it be great if the Multiple Listing Services could figure out how to capture this market? When I posed this question at a recent seminar the answer was, "The MLS Boards and brokers could never agree to it." Too bad. In the meantime we let the Zillows and Trulias of the world capture the market.

Jan 04, 2012 03:53 AM #78
Rainer
329,524
The Derrick Team - Indy Metro Realtors
Carpenter Realtors - Avon, IN
Your Pet Friendly Realtors

Zillow and Trulia are the reasons clients need Realtors. If the client believes the Internet over your professional opinion, then time to walk away. Pay no heed to the man behind the curtain, because it's nothing but brainless automated software.

Jan 04, 2012 04:27 AM #79
Anonymous
Fred Gregory

Hi Jeff;  Good post.  I totally agree.  We opened a very big door when we let every Sally, Jane and Pete have access to the MLS information.  We do get inquiries from Zillow but those prospects are always incorrectly informed as to the real values of real estate.  We all will be dealing with the issue of incorrect facts from here on out.  Have a good year

Jan 04, 2012 05:04 AM #80
Rainer
375,645
Kate Akerly
Kaminsky Group - Manhattan Beach, CA
Manhattan Beach Residential Sales

I've definitely had this problem A LOT with Trulia, but not that I've noticed with Zillow.  Trulia is a disaster though.  Our exclusives showing up on other agent's pages, other agents listings being attributed to us.  I feel like it has happened once a month with them and there is never a efficient solution.

Jan 04, 2012 06:36 AM #81
Rainer
69,042
Gloria Matthews
Principal Property Brokers - Vancouver, WA
MAKING CLARK COUNTY HOME

I nearly always double check the big Three...  Realtor.com, Trulia and Zillow for how my listings are showing.     Partly because it also gives me the opportunity to tweek them.  

That being said, I know the consumer loves zillow, but TRULIA is so much more user friendly, visually more appealing, and their data laid out nicely, comparables the works.   and Trulia doesnt do "make me sell" listings, fsbo's etc.  

Most of us dont like zillow for their "home values" assessment, and hearing thats where the consumer got their "knowledge".   But as long as our MLS's SELL the data to them, and WE BUY advertising space showing the data displaying the work we have done...what can we do?

its a funny business, isnt it?

Jan 04, 2012 06:58 AM #82
Anonymous
Anonymous

Hi Jeff

agree with you completely.

also Cindy...your right...the sellers love this site

thanks for sharing

jimmy phan

Jan 04, 2012 07:03 AM #83
Anonymous
Anonymous

Hi Jeff

agree with you completely.

also Cindy...your right...the sellers love this site

thanks for sharing

jimmy phan

 
 
Jan 04, 2012 07:20 AM #84
Rainmaker
1,431,210
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Most consumers would not know or care.  They have name recognition and can sell us advertising - that is the bottom line.

Jan 04, 2012 07:52 AM #85
Rainmaker
1,675,919
Winston Heverly
Winston Realty, Inc. - Atlantis, FL
GRI, ABR, SFR, CDPE, CIAS, PA

I use Zillow and get a lot of business through Zillow. To me it's a lead generation system like the others. It suppose to make your phone ring, it's up to you to decipher to your clients or not.

Jan 04, 2012 12:16 PM #86
Rainer
299,204
Steven Pahl
Keller Williams Tampa Properties - Tampa, FL
Real Estate Consultant Tampa, FL 813-319-6423

"Beta" AR did not remember my login info....bummer

"Accuracy, we don't need no stinkin accuracy" , a Zestimate and $1.07 will get me a any size refill of coffee at my local 7-11!

Jan 04, 2012 12:21 PM #87
Ambassador
3,986,469
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Steve - it IS just one more way that we can add value by showing the errors of their ways

Mark - I guess the good news is you are getting leads.

Loreena - I think that is the right approach to take. I certainly don't obsess about the errors, but I do get tired of having to go in anc make changes pretty regularly.

Justin - Lucky you. Glad you got a laugh. But I suppose it is not a laughing matter. LOL

Robert - well as we all know bad data in, bad data out.

Mark - education about these issues on the Internet in general is clearly important for us to do so consumers will understand.

Jeff

Jan 04, 2012 01:28 PM #88
Rainer
295,383
Paddy Deighan JD PhD
TimeshareLawyers.pro - Vail, CO
Paddy Deighan J.D. Ph.D

I recall seeing a video on how Zillow calculates its Zestimates, It seems that they place too much emphasis upon county clerk information and assessed value

Jan 04, 2012 07:29 PM #89
Rainmaker
508,351
Sylvie Stuart
Realty One Group Mountain Desert 928-600-2765 - Flagstaff, AZ
Home Buying, Home Selling and Investment - Flagsta

The issue is that consumers think Zillow is accurate. Not only are their values off, but so is their inventory. I have 2 listings currently on Zillow that I have deleted every week for months and they keep popping up. It's very frustrating!

Jan 05, 2012 12:13 AM #90
Rainmaker
840,482
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Jeff, Zillow and accuracy is an oxymoron.  I love it when a client or lead calls and says they saw "..." on Zillow.  "Really and Zillow knows what is going on in our local market?"  Now I am credible with them!

Jan 05, 2012 10:43 AM #91
Rainmaker
234,380
Patricia Beck
RE/MAX Properties, Inc., GRI, CDPE - Colorado Springs, CO
Colorado Springs Realty

And to think how many buyers and sellers out there depend and trust Zillow and Trulia

Jan 05, 2012 10:56 AM #92
Ambassador
799,056
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876
Jeff - it was great talking to you on the phone yesterday, thanks for letting me address some of these concerns and matters in our discussion. Rest assurred that we are taking the steps and measures to address your post and the comments here, we are listening, we do hear you, we do care, and we take it very seriously. We strive for our site to be 100% accurate in every aspect. One day that might happen but until then, I... No... WE will continue to give 110% of our time and efforts to get us there. Keep your eyes open for a post coming out next week regarding some of what we discussed on the phone, it will shed some insight on how this is being addressed. Thanks Jeff, and like I said, my door is always open to you, and my phone is always with me. :-)
Jan 07, 2012 04:48 AM #93
Rainmaker
735,725
Pete Xavier
Investments to Luxury - Pacific Palisades, CA
Outstanding Agent Referrals-Nationwide

I'll bring up a page on the internet that says that Elvis is still alive, than I would ask if they believe everything on the internet.

Sep 12, 2012 07:48 AM #94
Anonymous
mike foote

Zillow is only has good as the data entered. Instead of complaining maybe if we all gave feed back it would get closer? I will say that is sarasota zillow is turning into the gold standard. Mobile is a diferent story. Folks here still use the yellow pages.

Sep 16, 2012 02:22 PM #95
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Jeff Dowler, CRS

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What's my Carlsbad CA Area Home Worth??
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