Making Effective Real Estate Videos Means Learning To Edit.

One of your New Year's resolutions (again) is to jump in with both feet, swinging arms to launch your real estate video marketing.

To promote the local area, the individual properties in it. Not just your two most expensive real estate listings get the video treatment.

And not just endless on camera talks on whatever comes to mind, unscripted and hurried so you can say hey, I do video.

Video done right means learning how to edit.

Not editing video means its like learning to fly with out wings.

Real estate video editing is critical for a number of reasons.

One, it definitely speeds up the viewing, listening experience for the buyer if done right. Eliminating the walking up a flight of stairs from a continuous video makes it shorter, more interesting, helpful. Two, editing can help do away with some or all of the herd of elephant earthquake happening like effect.  Editing your real estate video software options.

Every real estate video you start out to create needs a story board.

Written at first to "see", visualize it. Later mentally walked through as your skills, confidence, style increase. Some kind of story line to imagine what the final local community piece or real estate property listing video is going to look like and what the purpose is. What the features of a property are that need to make the final cut, to not be edited out are crucial too.

Your biggest critics don't do video but have a director's chair they whip out to critique yours.

The Cecil B. Demille beret slanted, carrying a crop, wearing English horse riding tight pants, leather boots type. Getting a bit snarky, blue blood aloof. Lip curled and saying "tsk tsk, oh, no no, I don't like your (pause, scowl) video". Get started, your early videos will be a little see Dick, where's Jane and Puff. 

Less wobbly with editing that you don't have to be a master at, but will improve with over time like a bike that eventually Dad unbolts the training wheels.

Giving a big thumbs up. Letting you head out of the back yard. Handing you a dollar for some candy if you look both ways crossing the street before the corner store. The one three blocks away. Making you feel all grown up, special, responsible.

Lose the fear of making real estate videos. You can do it.

Head To Maine, Sneak Out, They Won't Miss You For Just 60 Seconds With Video.

I'm Maine REALTOR Andrew Mooers, ME Broker