Time vs Money Organic or Pay-Per-Click?

By
Real Estate Broker/Owner with Missy Caulk TEAM

Many of us have posted how we are now being found on search engines because of the exposure of Activerain. Jonathan Washburn wrote a post a few weeks ago on the Dirty Little Secret of Activerain. Go read this, if you haven't already done so.

Jonathan Washburn A really cool guyJonathan is the CEO of Activerain and you should be subscribing to Jon's blog anyway. One particular thing that caught my eye in Jonathans post was he said, "Over 75% of the people coming to Activerain are coming from the search engines.

I recently wrote a post on how my Google results have improved 100 fold since joining Activerain in December 2006. That is the Organic search results that are achieved because of Google liking blogs, Google liking Activerain and me taking the time to learn a little about SEO from all the experts here.

Organic search results take TIME.

What does organic search mean?

Search logosOrganic Searches are what people on the internet use when searching for information on  a specific topic. For us in real estate it would be using terms like: Ann Arbor Real Estate, Search Houses for Sale in Ann Arbor, Ann Arbor Realtor etc...

It is any search term that you want the consumer to find you on. Using key words and anchor text is critical in achieving good organic search placement. For lenders it would be using terms like Mortgage Rates in Ann Arbor Michigan. What ever key words you believe the consumer would be looking for.

Read Karen Georges Posts for more excellent advice on blogging for SEO.

If you are like me and want more buyer leads in a slow market and are no longer advertising in print media, developing a Pay-Per-Click campaign is the way to go. Pay-Per-Click, is when you sponsor an ad on a site that the consumer will type in a search term and that will take them to your site. It costs money to do this, most of the time a lot of money.

However, you only pay when the consumer clicks on your add.  In the example, I used above the key words of Ann Arbor Real Estate, Homes for sale in Ann Arbor, I would set up a pay-per-click campaign with those key words and then I am charged when a consumer comes to the site and clicks on my ad. Key words cost different amounts. Ann Arbor Real Estate is a high click term, Saline Real Estate is not, Ypsilanti Real Estate is not.

If you sell in an area, that is not so large the cost per click will not be that much. Even if you live in a large metropolitan area, do you really want to bid on a term like Los Angeles Real Estate? In my opinion, (correct me if I'm wrong) but would really want to pick up a buyer that lived hours away from you ?

Find me hereI am an advocate of both organic searches and pay-per-click.  My experience is that both Organic and Pay-Per-Click brings buyers and sellers to me.

It is the battle of Time VS Money. There is a cost in both types of marketing.

When you are new to blogging or have a new great website, pay-per-click affords you the opportunity to hit the ground running. Sponsored ads in an  pay-per-click on the search engines are the same in my opinion as running an ad in the Sunday newspaper.

Pay-per-click is faster, brings more leads and costs more. The site I use for my pay-per-click campaign is Search Ann Arbor Houses. It is managed by a company in California called Tiger Leads.

Organic search results establishes your web presence, takes time and does bring leads but not as fast.

Why should we want or care about Organic or Pay-Per-Click ?  We all want traffic to our websites and blogs. We all want buyers and sellers.

Moving to Ann Arbor?

 

 

 

 

For more information on what you should be doing to get more traffic to you site watch this video by Web Pro News on Organic Searchs or Pay-Per-Click.

Posted by

 

Missy Caulk, Ann Arbor Realtor

Missy Caulk, Broker/Owner of Savvy Realty Group can be reached at 734-926-9797 or email: Missy@MissyCaulk.com

Our Team of 6 agents are available to help you relocate to Ann Arbor, Saline, Dexter, Chelsea, Milan, Ypsilanti Township, Clinton, Manchester, Whitmore Lake, or throughout Washtenaw County, MI.

Find Homes for Sale in Ann Arbor
Find Homes for Sale in Saline

Find Ann Arbor Real Estate Information
Get a FREE Home Evalutation of your Homes Value

Missy Caulk Ann Arbor REALTOR® Google Profile



Savvy Realty Group

Move In Nashville

Melissa Caulk Author 

Stay strong, stay faithful, stay honest, stay loving, stay true to who you are, most importantly stay true to who God is as you'll be who you are, and you'll be happy, you'll be you, you'll be free. -Jamie Caulk

 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Tags:
technology
seo

Spam prevention
Show All Comments
Ambassador
920,651
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

Thesa,welcome back. I enjoyed the picture of you and Chris. Thanks I'm glad it was simple.

Faina are the big brokers in town buying sponsored links? In my area, they do not. Individual agents do buy the sponsored links. No, I pay per click so it is possible that someone could click and drive up my costs but I have not noticed it because of the amount of leads I get.  Yes, give me a call anytime. If I was not getting the amount of leads I was then I might think that too. But, I have plenty to keep me busy.

Nov 11, 2007 10:02 PM #96
Ambassador
754,744
Mike Jones
SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) - Tucson, AZ
Mike Jones NMLS 223495

Missy: I had coffee with a Tucson agent team last week; they refer business to me.  They're spending many thousands of dollars per month on pay per click, and recently they believe that their competitors are clicking the site to drive up their costs.  Is there any way of verifying something like this?  (And would you email me with the company you use for PPC?)  Thanks, Missy.

Mike in Tucson

Nov 11, 2007 10:56 PM #97
Ambassador
920,651
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

Gena, here is the site. http://www.realestateclipart.com

 

Nov 11, 2007 11:25 PM #98
Ambassador
254,583
Melissa Grant
A Serendipity World - Greenbackville, VA
The Law of Attraction In Life & Business
EXCELLENT, EXCELLENT post Missy and love the graphics !! This is very informative and eye catching !
Nov 12, 2007 12:11 AM #99
Rainmaker
148,768
Tom Plant
WINEormous.com - Murrieta, CA
Missy - There's so much to learn and I'm grateful to you for sharing your expertise. Great post.
Nov 12, 2007 01:30 AM #100
Rainmaker
602,015
Cyndee Haydon
Charles Rutenberg Realty - Clearwater, FL
727-710-8035 Clearwater, Beach Short Sales Luxury Condos &Homes
Missy - glad to see this was featured - excellent post as usual -excellent job!!! 
Nov 12, 2007 06:53 AM #101
Rainmaker
4,432,726
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel
Great post. I have not used ppc yet but after reading this post and comments I am considering it.
Nov 12, 2007 10:03 PM #102
Rainer
25,980
Sharon "Toni" Brown
Exit Realty United - South Ozone Park, NY
South Ozone Park - New York City Real Estate

Hey Missy,

Been away for a while and going through my sub list bottom up.  Know I could count on you for great reading.

I suggest PPC when it won't cost you alot to compete.  But hands down no doubt AR has boosted my presence on the free side and I am forever loyal and thankful for that.

Nov 13, 2007 11:36 PM #103
Ambassador
920,651
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate
Melissa, thanks and glad you stopped by.
Nov 16, 2007 11:23 AM #104
Ambassador
920,651
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

Tom, thanks we are all in this together.

Cyndee, thanks for commenting.

Gita, make sure you trust the company you manages it for you, or do it yourself.

Nov 16, 2007 11:25 AM #105
Ambassador
920,651
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate
Toni, hands down  I agree.
Nov 16, 2007 11:26 AM #106
Rainer
35,965
Mike Hunter
William Raveis Real Estate - Sudbury, MA
Residential Specialist
Missy, your blog confirms that you know that if you're fishing for trout you have to fish where the trout are. PPC is just another arrow in the quiver, but I've found it to be useful, not a blockbuster, but good enough to include in the mix.
Nov 16, 2007 11:32 AM #107
Ambassador
920,651
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate
Mike, I like you, I think you get it.
Nov 16, 2007 11:48 AM #108
Ambassador
528,339
Tracy Santrock
Fonville Morisey/Santrock Realty Group, Inc. - Cary, NC
Raleigh - Cary Realtor/Broker In Charge
Outstanding post Missy - it's that old delimma Time vs. Money.  There is so much to learn about SEO
Nov 17, 2007 04:01 AM #109
Ambassador
920,651
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate
Tracy, there is so much to learn and we are Realtors, thank God for Activerain members sharing.
Nov 17, 2007 07:57 AM #110
Rainer
59,603
Krista Fuchs
Prudential Fox & Roach - Exton, PA
Chester County Realtor - (484) 459-8025 - Home Buying and Selling
Thanks so much for the post.  I am new to AR and SEO and this is a good start for me.  Thanks!
Nov 17, 2007 09:54 AM #111
Rainer
31,347
James and Joseph Bridges
Keller Williams Realty - Global Trust Team - Long Beach, CA
Missy, thanks for sharing.  We are firm believers in a balanced approach. Although we have experienced additional traffic from our posts on AR(including localism), we haven't seen the conversions yet.  Putting out balanced PPC campaigns in Yahoo and Google can bring great targeted visitors while you work on getting Organic results.  We find that Organic results have lower conversion rates, but hey, the are FREE :)
Nov 17, 2007 10:01 AM #112
Ambassador
920,651
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

Krista, get blogging and be careful who you work with.

James, I agree, organic is great but for alot of leads quickly ppc works for me. Keeps my team happy.

Nov 17, 2007 11:23 AM #113
Rainmaker
206,324
Chris Tesch
RE/MAX Bryan-College Station - College Station, TX
College Station, Texas Real Estate

Missy, you are SO right!  I use organic and pay per click with great results!  It beats any other type of advertising and ROI on the pay per click is much better than any other media..

Out of curiousity, are you doing any radio ads?  There are a couple of agents in my area that are doing extensive radio ads and seem to be getting ridiculous numbers of listings...

Nov 17, 2007 11:24 AM #114
Ambassador
920,651
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate
No I don't do radio ad's. I know of one realtor that does, but she is on the station I would want to be on. My PPC works good too.
Nov 17, 2007 12:23 PM #115
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Ambassador
920,651

Missy Caulk

Savvy Realtor - Ann Arbor Real Estate
Let's connect!
*
*
*
*
Spam prevention

Additional Information