Many of us have posted how we are now being found on search engines because of the exposure of Activerain. Jonathan Washburn wrote a post a few weeks ago on the Dirty Little Secret of Activerain. Go read this, if you haven't already done so.
Jonathan is the CEO of Activerain and you should be subscribing to Jon's blog anyway. One particular thing that caught my eye in Jonathans post was he said, "Over 75% of the people coming to Activerain are coming from the search engines.
I recently wrote a post on how my Google results have improved 100 fold since joining Activerain in December 2006. That is the Organic search results that are achieved because of Google liking blogs, Google liking Activerain and me taking the time to learn a little about SEO from all the experts here.
Organic search results take TIME.
What does organic search mean?
Organic Searches are what people on the internet use when searching for information on a specific topic. For us in real estate it would be using terms like: Ann Arbor Real Estate, Search Houses for Sale in Ann Arbor, Ann Arbor Realtor etc...
It is any search term that you want the consumer to find you on. Using key words and anchor text is critical in achieving good organic search placement. For lenders it would be using terms like Mortgage Rates in Ann Arbor Michigan. What ever key words you believe the consumer would be looking for.
Read Karen Georges Posts for more excellent advice on blogging for SEO.
If you are like me and want more buyer leads in a slow market and are no longer advertising in print media, developing a Pay-Per-Click campaign is the way to go. Pay-Per-Click, is when you sponsor an ad on a site that the consumer will type in a search term and that will take them to your site. It costs money to do this, most of the time a lot of money.
However, you only pay when the consumer clicks on your add. In the example, I used above the key words of Ann Arbor Real Estate, Homes for sale in Ann Arbor, I would set up a pay-per-click campaign with those key words and then I am charged when a consumer comes to the site and clicks on my ad. Key words cost different amounts. Ann Arbor Real Estate is a high click term, Saline Real Estate is not, Ypsilanti Real Estate is not.
If you sell in an area, that is not so large the cost per click will not be that much. Even if you live in a large metropolitan area, do you really want to bid on a term like Los Angeles Real Estate? In my opinion, (correct me if I'm wrong) but would really want to pick up a buyer that lived hours away from you ?
I am an advocate of both organic searches and pay-per-click. My experience is that both Organic and Pay-Per-Click brings buyers and sellers to me.
It is the battle of Time VS Money. There is a cost in both types of marketing.
When you are new to blogging or have a new great website, pay-per-click affords you the opportunity to hit the ground running. Sponsored ads in an pay-per-click on the search engines are the same in my opinion as running an ad in the Sunday newspaper.
Pay-per-click is faster, brings more leads and costs more. The site I use for my pay-per-click campaign is Search Ann Arbor Houses. It is managed by a company in California called Tiger Leads.
Organic search results establishes your web presence, takes time and does bring leads but not as fast.
Why should we want or care about Organic or Pay-Per-Click ? We all want traffic to our websites and blogs. We all want buyers and sellers.
For more information on what you should be doing to get more traffic to you site watch this video by Web Pro News on Organic Searchs or Pay-Per-Click.